Sport as a Sustainability Tool | Business of Sustainability Bitesize | FuturePlus
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Sport has a reach that almost no other industry can match. In this episode, Sustainability Consultant Ana Biedermann Villagra joins CEO Alex Smith to explore how sporting events and organisations can use that reach for genuine social and environmental impact, and what happens when they don't.
Ana brings a perspective shaped by her background in sports sustainability and her passion for women's football. She and Alex discuss the 2025 Women's Euros as a model for embedded sustainability, the governance risks that come with major global events, and why clubs and brands need to align on sustainability well before the spotlight hits.
They also discuss some powerful examples of sport driving social change, from fan-led organ donation campaigns to how the industry is beginning to take online abuse and gender-based violence seriously.