#56 Rhys McLachlan, ITV

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV.

They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including:

- Fraud and waste in the programmatic ecosystem
- The "enshittification" of social media
- Sky's potential acquisition of ITV's M&E business
- Collaboration among UK broadcasters
- ITV's latest ad formats and contextual targeting capabilities
- The need for open and honest debate in the industry