Emmy Ross - From Weddings to Welding

Emmy Ross, Director of Business Development at Astro Metal Craft and StellarCraft, joins us to talk about growing a custom metal fabrication business and the unique challenge of marketing to two very different worlds: architects and industrial buyers. Emmy walks us through landmark projects like the Minneapolis-St. Paul Airport and the Minnesota State Office Building, and explains how StellarCraft is carving out its own identity in architectural metals.
Emmy's path to metal fabrication is anything but straight. After 15 years running a wedding and event planning business, she came on full-time at the family business in 2023 and hasn't looked back. We cover industrial marketing, the time/cost/quality tradeoff, a fresh ERP rollout, and what it takes to spin StellarCraft off as its own women-owned certified company.