Sharon Braude, Global Group Director MarTech, Virgin Active: Winning and Retaining Customers with AI

In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Sharon Braude, Group Director Marketing Technology at Virgin Active, who sheds light on how the fitness institution is using AI to sift through vast amounts of data, build better personalisation, and boost retention.