Deepfakes, Copycats, and Stolen Content—How to Fight Back Fast

In a world where you can’t always trust what you see—or hear—how do you protect yourself?

Kary and IP attorney Katie Rubino break down the rise of deepfakes, AI voice cloning, and digital impersonation—sparked by a viral case of a creator’s identity being stolen and used in ads. From scam calls to sophisticated phishing schemes, they reveal how easy it is to fake identity today—and what you can do about it.

This episode is more than a warning—it’s a playbook. Learn why going offline isn’t the answer, how scammers clone voices in seconds, and the key steps to protect your name, image, and likeness. Plus: simple safeguards like documenting evidence, using code words, and securing timestamped proof.

If you create, speak, or show up online, this is essential listening—because your identity is your IP.

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