Tim Percival: how coaches play the media game

England Rugby team communications lead Tim Percival talks about his award-nominated debut book, On The Record & On The Ball: How Elite Coaches Master the Media. 

He runs through the lessons of his conversations with 30 top-level operators – including Eddie Jones, Roy Hodgson, Emma Hayes, Ange Postecoglou, Zak Brown and Mickey Arthur – and his own career helping to navigate narratives on and off the field. 

He reveals the goals of coaches’ media strategies, explores the influence of personal philosophies and the importance of managing relationships, discusses the implications of diverse digital media storytelling, and much more.

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

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