Is Strava Killing Your Local Trails? | The Global Mountain Bike Show ep.3

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Welcome back to the GMBN weekly show The Global Mountain Bike Show. This week we are discussing pro MTB salaries. Riders such as Tom Pidcock, Fabio Wibmer, Sam Pilgrim, Nino Schurter, and Loïc Bruni are earning big money! While others are working jobs in the winter pay their bills and expenses. We debate whether Strava segment hunting and public heat maps are a blessing for exploration or a curse that ruins local secret trails. Owen The Bike Nerd joins to pitch the brutal Highland Trail 550 as the ultimate off-road endurance test in Europe and we're celebrating a new channel partner in Atlas Ride Co, the company which is all about creating unreal experiences for your MTB holiday.

⏱ Timestamps ⏱
00:00 - Welcome to Episode Three!
00:53 - Million Dollar Salaries in Pro MTB
02:43 - Crossover Riders & The Road Cycling Economy
05:00 - The Marketing Budget: Racers vs Influencers
08:05 - Does MTB Need a Minimum Wage?
14:37 - Life After Racing: The Brand Ambassadors
16:38 - The Great Strava Debate: Are Heat Maps Ruining Trails?
19:46 - Local Trail Building & The Domino Effect
22:10 - Accuracy, Segments, and Monetization
23:40 - New Channel Partner - Atlas Ride Co
24:56 - Is This Europe's Hardest Off-Road Race?

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