Phil Rowley, Head of Futures, OMG UK: Destination AI: How Travel Search is Changing

In this episode of The FutureWeek Podcast, host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Phil Rowley, Head of Futures at Omnicom Media Group UK. The pair dive into OMG UK's "Destination AI" report, exploring how artificial intelligence is set to transform the travel industry from search bar to sun lounger. In this conversation, the pair unpack five key evolutions reshaping the traveller experience — and what it all means for brands looking to connect with audiences in an increasingly intelligent world.