The Top 10 Mistakes Small Businesses Make | #193
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After working with more than 7,500 business owners over the years, I've noticed that most business problems aren't nearly as unique as we think they are.
People often come to me convinced they need more clients, better marketing, a new website, or a completely different strategy. Sometimes that's true. More often, the real issue is hiding somewhere else.
In this episode, I'm sharing 10 of the most common mistakes I see small business owners make, and not because I'm judging them. I've made most of them myself at one point or another.
These are the patterns that creep into businesses over time. The things that create confusion, dent profitability, drain your energy, and leave you wondering why everything feels complicated.
In this episode:
- Why too many offers can make it harder for people to buy from you
- The messaging mistakes that leave potential clients scratching their heads
- What happens when a business becomes dependent on one person
- Why marketing often gets blamed for problems it didn't cause
- The relationship between pricing, profit, and knowing your numbers
- The difference between being busy and making progress
- How gaps in your customer journey could be costing you opportunities
- The warning signs of founder exhaustion
- Why building a business around what you can do isn't always the best idea
- The importance of strategic thinking and direction
If your business feels messy, fragmented, or like you're putting in a lot of effort without seeing the results you'd expect, there's a good chance one of these ten areas is playing a part.
💥 If this episode sparked something, message me on Instagram or LinkedIn, or email me, and tell me what's going on for you.
🧡 If your business has got messy and you'd like help sorting it out, take a look at my Business Sort-Outs: https://libbylangley.com/sortout
📙 And if you'd like more of this thinking in book form, you can read Life in Business here: https://libbylangley.com/book