Andy Ackers on the Bradford Bulls’ DNA, Identity and Culture.

Andy Ackers believes the Bradford Bulls are improving as a group and continuing to build confidence in the club’s DNA, identity and culture.

Ackers says that the culture Kurt Haggerty is building is a key reason for confidence in the team’s long-term prospects, highlighting the club’s journey from top-flight decline, through the Championship, to growing once again as a competitive force in the Super League.

With Andy praising the club’s recruitment for 2026 and 2027 with Bradford recruiting the right players.

Players who have built strong relationships within the squad, which support both on-field performance and belief.