Why "Just Be Yourself" Is Terrible Leadership Advice with Dr Laura Sicola (Cognitive Linguist)

Most leaders focus on what they say. Dr. Laura Sicola argues that how you say it matters just as much.

In this episode of The Curious Advantage Podcast, executive communication coach, cognitive linguist and author Dr. Laura Sicola explores the concept of the "leadership voice"—the combination of your literal voice and your unique perspective. Together, they shape how your message lands, how others perceive you, and ultimately, how much influence you have.

Laura shares practical insights from her work with leaders at organisations including Amazon, Intel and the US Department of Commerce, revealing how communication can be adapted without sacrificing authenticity.

In this conversation, we explore:

• The difference between influence, persuasion, manipulation and performance
• Why authenticity isn't the same as staying in your comfort zone
• How the "prismatic voice" helps leaders adapt to different audiences and situations
• The role of curiosity, empathy and emotional intelligence in effective communication
• Why video feedback can uncover communication blind spots and accelerate growth
• How leaders can communicate with clarity and confidence in an increasingly complex world

Laura's LinkedIn
Laura Sicolas website
Speaking to Influence website
Free Tool: The Leadership Communication Blind Spot Checklist here
Speaking to Influence: Mastering your Leadership Voice on Amazon

The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation.

The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.