Ken Mainardis: the power of a World Cup photograph

Getty Images global head of editorial Ken Mainardis talks about the role of photography in sports storytelling at the FIFA World Cup and beyond. 

He explains how the world-leading agency processes thousands of images for publishers, each sent within seconds of the action, in every World Cup game, and lays out its creative approach to finding the angles that will set those shots apart. 

And he discusses what makes for great sports photography, while exploring the influence of smartphones, social media, resurgent analogue trends and AI.

Outlines is presented, produced and edited by Eoin Connolly.

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