SuperYacht Times, Trust & Media Integrity with Francesca Webster | On The Bridge

What does it take to report honestly on one of the world’s most private industries?

In this episode of On The Bridge, host Alicia Store, COO of dsnm Ltd, speaks with Francesca Webster, Editor-in-Chief at SuperYacht Times, about superyacht media, editorial trust, industry reputation, and the responsibility of reporting on a sector built so heavily on relationships.

Francesca’s route into yachting media was anything but traditional. After working onboard yachts in Greece and Croatia, she moved into classic yacht history, writing, and research before joining SuperYacht Times as a writer. Six weeks later, she was offered the role of Editor-in-Chief.

This conversation explores the reality behind modern superyacht media: how to protect trust, how to maintain independence, how to report with integrity, and why transparency matters in an industry where reputation carries real weight.

Francesca discusses the changing media landscape, the growth of SuperYacht Times, the continued role of print, the pressure of social media, and the challenge of producing quality journalism in a world flooded with information. She also shares her perspective on post-COVID shifts in yacht ownership, changing design trends, industry consolidation, sustainability, refit, reuse, and the ageing global fleet.

At the centre of the discussion is a principle that applies across yachting media and the wider industry:

Trust is built by telling the truth, not only the easy stories.

This episode is essential listening for yacht media professionals, shipyards, brokers, designers, captains, owners’ representatives, marketing teams, industry suppliers, and anyone interested in how the superyacht conversation is shaped.

Topics include:

• Francesca Webster’s route into yachting media
• Becoming Editor-in-Chief at SuperYacht Times after six weeks
• Editorial trust, transparency, and reputation
• Why independence matters in superyacht journalism
• The changing role of print, digital, and social media
• Communicating clearly in an information-heavy industry
• Post-COVID shifts in yacht ownership and use
• Yacht design trends, privacy, and owner behaviour
• Sustainability, refit, reuse, and the ageing global fleet
• Industry consolidation and changing media ownership
• Reporting difficult stories with integrity
• Advice for entering superyacht media

Learn more about SuperYacht Times:
https://www.superyachttimes.com/

Learn more about dsnm Ltd:
www.dsnmltd.com

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Head to Yachting News on the website:
https://www.yachtinginternationalradio.com/yachting-news

Host: Alicia Store, COO of dsnm Ltd
Guest: Francesca Webster, Editor-in-Chief at SuperYacht Times

On The Bridge | Yachting International Radio