Ambition: The Sustainability Metric That Actually Matters
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Most businesses track what they've already achieved on sustainability. Fewer have a clear picture of where they're heading and why that gap matters.
In this bite-size episode, Alex Smith speaks with Leo Cohen, Sustainability Executive at FuturePlus, about why the distinction between actual and ambition scores is so important for SMEs, how a three-year roadmap helps businesses work on the right things at the right time, and why accountability, not just policy, is what separates credible ESG from box-ticking.
For more information on FuturePlus: https://future-plus.co.uk/
