E165: How Business Owners are Getting Sales Massively Wrong (And How to Fix It)

In this episode of Meant to Win, Dr. Stephanie Wigner shares what a $100K investment in developing her team taught her about sales, leadership, and communication. After two intensive days at Salesgirls headquarters with founder Macy McNeely, Stephanie unpacks the lessons every business owner needs to hear: why the fear of being "salesy" is a projection of your own story, why slowing down to understand what's truly holding someone back closes more sales than speed ever will, and why making the conversation about your expertise instead of the person in front of you is costing you clients. This episode is a call to high-performing leaders to ask better questions, sell from service, and align the way you sell with the impact your work is meant to create.

CHAPTERS:

00:04 - Introduction to Conscious Leadership 

01:20 - Investing in Team Excellence 

02:06 - Overcoming Sales Limiting Beliefs 

02:52 - The Power of Slowing Down 

04:08 - The Value of In-Person Collaboration 

05:20 - Rethinking Sales in Healthcare 

06:36 - Asking Better Questions 

07:03 - Essential Entrepreneurial Skills

Key Takeaway: True sales mastery lies in authentic communication and understanding client needs beyond your own personal projections.

Ready to get seriously good at selling? Join Macy McNeely's upcoming Sell Your Offer Challenge: https://join.thesalesgirls.com/registration-page?am_id=stephanie1507