The New Rules of Sustainability Claims in Hospitality

Sustainability claims in hospitality are under more scrutiny than ever.

A new EU directive coming into force in September means vague language like "eco-friendly" or "green" won't cut it without verified evidence to back it up. And it doesn't just apply to businesses based in the EU, it applies to any business marketing to EU travellers.

In this bitesize episode, FuturePlus CEO Alex Smith and COO, Polly Milne break down what the EU Empowering Consumers for the Green Transition directive means in practice, why corporate bookings are going to drive faster change than you might expect, and how the link between sustainability certification and major booking platforms like Booking.com and Expedia is reshaping how hotels compete for business.

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