The Today Show Gave Us 30 Seconds. We Are Taking 30 Minutes.

Guest Devan Corbello, the Director of Public Relations at Visit Lake Charles, joins hosts Brady and Jillian on Louisiana's Playground to break down how Lake Charles landed a Today Show shout-out as an affordable alternative to Las Vegas, and what the "Vegas dupe" label gets right and misses. The trio digs into the earned media strategy behind the segment, the southern hospitality that can't be faked, and everything Lake Charles offers that a quick TV mention never had time to cover.

Find more information on where to eat, things to do, and events happening this weekend at VisitLakeCharles.org.

Stop by Saltgrass Steakhouse inside Golden Nugget Lake Charles for an award-winning steakhouse serving Angus beef, seafood, and southern classics right off the casino floor.

Keep up with hosts Brady Renard on Twitter, @RenardSports and Jillian Corder on Facebook, @JillianCorderKPLC.