Your Leadership Team's Silence Is Costing You £17.8 Million a Year | Ash Jones

I sat down with Ash Jones, Steven Bartlett's first-ever personal brand manager (and first person to ever have the title), founder of one of the UK's first personal branding agencies and my good friend, to talk about the real cost of staying quiet when it comes to personal branding for you and the people in your team. We get into why you can't outsource your voice, the side doors that quietly open careers, why AI slop will never beat the cream that rises to the top, and the £17.8m question every leadership team should be asking itself right now.