Masculinity norms and their economic implications

Do economists treat what men do as normal human behaviour, and then study norms around women as a departure? If so, we need to pay more attention what we mean by masculinity.

That's what Pauline Grosjean (University of New South Wales, CEPR) does. She argues that these masculinity norms carry economic weight of their own. What do men around the world think "being a man" means? The consistent answers: winning against other men, self-reliance, control over women, aggression, and the avoidance of anything coded as weak or homosexual. Grosjean and her co-authors measure adherence to these core dimensions across 70 countries. How do these beliefs vary by age, economic development, and culture? And what do they predict about the way men will behave?

The research behind this episode:

Matavelli, Ieda, Pauline Grosjean, Ralph De Haas, and Victoria Baranov. 2026. "Masculinity Norms and Their Economic Implications." Annual Review of Economics 18:127-55.

To cite this episode:

Phillips, Tim, and Pauline Grosjean. 2026. "Masculinity norms and their economic implications." VoxDev Talks (podcast).

About the guest

Pauline Grosjean is a professor in the School of Economics at the University of New South Wales and a fellow of the Centre for Economic Policy Research. Her research spans culture and institutions, gender roles, violence and conflict, and how historical conditions shape economic behaviour long after those conditions have gone.

Research and concepts cited in this episode

Masculinity norms. Social expectations about how men should behave, or how a "real man" should behave. Grosjean draws the distinction from gender-role norms, which define men relative to women. Masculinity norms are largely about how men rank against other men. The five core dimensions measured in the survey are the importance of winning and status, self-reliance and help avoidance, violence, power over women, and avoidance of homosexuality.

Global Masculinity Survey. The 70-country survey behind the review, built on measurement tools developed by social psychologists and run in partnership with the European Bank for Reconstruction and Development across its countries of operation, then extended to a further 32 countries. See De Haas, Ralph, Victoria Baranov, Ieda Matavelli, and Pauline Grosjean. 2024. "Masculinity Around the World." CEPR Discussion Paper 19493 (gated).

Male-biased sex ratios in colonial Australia. Grosjean's earlier work uses convict transportation, which left parts of Australia with far more men than women, as a natural experiment. Areas that were historically male-biased show stronger masculinity norms today, more violence and male suicide, and weaker support for same-sex marriage; the last of these puzzled economists, because a shortage of women should, on a supply-and-demand reading, make men more relaxed about other men's homosexuality, not less. See Baranov, Victoria, Ralph De Haas, and Pauline Grosjean. 2023. "Men. Male-Biased Sex Ratios and Masculinity Norms: Evidence from Australia's Colonial Past." Journal of Economic Growth 28:339-96.

Ten to Men. An Australian longitudinal study of male health that measures both adherence to masculinity norms and a range of self-reported violent behaviour. Grosjean cites its strong associations between norm adherence and interpersonal aggression, sexual violence and self-directed harm.

Testosterone and status seeking. The link often assumed to run from testosterone to aggression is, on the evidence, better read as a link to status seeking, with aggression only one of its possible expressions. Testosterone itself responds to social context, diet and caregiving, so it sits inside the culture rather than outside it.

Misperceived norms. Men often overestimate how strongly other men endorse restrictive norms, and also misjudge what women want, believing women approve of controlling or emotionally closed behaviour when they do not. Grosjean links this to Marianne Bertrand's work on men declining paternity leave for fear of others' disapproval, and to the gender-segregated online spaces of the manosphere, where the norms are advertised and reinforced.

School intervention in Brazil. An ongoing trial with Ieda Matavelli comparing two approaches in schools, one closer to cognitive behavioural therapy and one that directly tackles beliefs about what it means to be a man. Matavelli's earlier work documents how warped young men's views of others' expectations can be, and tests whether correcting them changes behaviour.

More VoxDev Talks episodes

Non-elite women in politics. Soledad Artiz Prillaman on how patriarchal norms and social networks shape which women can take part in politics, and why a seat count tells you little about power.

Paid work for women and domestic violence. Deniz Sanin on how the spread of coffee mills in Rwanda gave women paid work and, with it, less violence at home.

Related reading

Masculinity norms and their economic consequences, a VoxEU column by the four authors setting out how these norms shape labour markets, health, education, households and politics, with the country and individual-level survey findings.