What the Flipz is going on?
Season 4 Episode 24 · Aug 21, 06:00 AM
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Hyperia has been renamed Flipzeria as part of a new sponsorship deal and we aren't enamoured with it! In this episode we're looking at theme park sponsorships over the years - which ones have worked and which ones haven't. But also, WHY have they been success or not? We're drawing on our combined experience of negotiating commercial deals and asking, should you ever just take the money? And dare we mention Oblivion and Fanta.....
