Chad Broyles - Service Center by Trade, Tech Company by Choice

Episode 56  ·  Sep 02, 10:00 AM
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Chad Broyles, Executive Vice President of Majestic Steel USA, sits down with Shep to talk about what it actually means to be a technology-first company in the steel industry. Majestic is a nearly 50-year-old, family-owned service center with nine locations across the U.S., but Chad says what sets them apart is their approach to data, AI, and their proprietary customer platform M-Hub.
Chad shares his 15-year path through the industry, from the plant floor at Precoat Metals to Precision Strip to nearly six years at Nucor. They also get into why tariffs are leveling the playing field for domestic producers and he pulls back the curtain on Quicken Steel and Steel Homes, a business building factory-constructed, hurricane-rated steel homes that look like any house on the block.