Creating fragrance's new benchmarks [feat. Nick Axelrod-Welk of Contrapposto]

Nick Axelrod-Welk can be credited with a lot of beauty culture's millennial-charged evolution in the 2010s, having co-founded Into The Gloss, Necessaire, and Homecourt. For his next act, he's launching a beauty house: Contrapposto, beginning with fine fragrance — 3 of them, in fact.
We welcome Nick on this week's episode to talk us through the three scents created with master perfumers Frank Voelkl and Shyamala Maisondieu, the early days from editorial beauty to brand building, and how true luxury involves collaborating with artisans and masters of their own craft, the privilege to create without bounds, and such joyfully detailed nuances that further one's point of view in beauty.

[What we smell like today: Contrapposto Musc Petille, and Melting Flowers]

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