The $350 Client That Became $30,000 a Month | Evan Scharf, CedarRock Advisory Group
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Evan Scharf, CPA built a 400-client accounting firm without a single ad. He tells Yitzchok Saftlas how referrals compound, which numbers actually matter, and why most owners asking for a CFO need something else.
A partner handed Evan Scharf a $350 a month bookkeeping engagement. He took it to prove a point. That partner sent him a $3,500 client, that client's CFO told a friend, and eight years later one of those referrals was billing $30,000 a month. More than 400 clients later, not one has come from an advertisement.
On this episode of Mind Your Business, Yitzchok Saftlas talks with Evan Scharf, CPA, Founder and CEO of CedarRock Advisory Group, about financial storytelling and why a number on a page is worth nothing until someone can tell you what it means.
Evan shares why he walked out of a Deloitte job interview after twenty minutes, the accounts receivable mistake that leaves profitable businesses short on cash, what a bank is actually evaluating when you apply for a loan, and what his team does every single time a vendor's wire instructions change. He breaks down the real difference between a bookkeeper, a controller, and a CFO, and which one most owners actually need. And for the executive directors of nonprofits and schools, he explains why the hours you spend on payroll and bill pay are the most expensive hours in your organization.
Plus the story of a baseball hat in Colorado that says everything about how people misread numbers.
Evan Scharf, CPA, Founder and CEO, CedarRock Advisory Group
Website: https://cedarrockadvisory.com
Phone: 516-666-9249 ext. 101
Mind Your Business is hosted by Yitzchok Saftlas, CEO of Bottom Line Marketing Group. New episodes weekly at www.mybradio.com