Business Development and Marketing Subcommittee Podcast: Alan Keep

Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore strategies that help law firms build stronger client relationships. In the third episode, we talk about about marketing and brand positioning, two critical elements for any law firm looking to stand out in a competitive market. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee) we are joined by Alan Keep from Bowmans, a leading African law firm known for its strong brand and client-focused approach.