Me, Myself and AI: What Sign Shops Should (and Shouldn't) Use AI For

Is AI a threat to your sign shop, or just another tool in the toolbox? Joe and Liz cut through the noise after their Sign Builder Illustrated column "Me, Myself and AI" sparked strong reactions in the Behind The Signs community. They explain why AI isn't coming for real design work and where it can save shop owners hours: pulling sign counts from full construction sets, building sales and AR reports, and drafting SOPs, job descriptions and customer emails. You don't have to adopt it to succeed, but you do have to keep up with speed to market.