E176 Permission to Diversify (Why I'm Breaking My Own $25K Rule)

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What if the advice you've been following is the very thing keeping you stuck?

In this episode of Meant to Win, Dr. Stephanie Wigner breaks her own most famous rule. For years she's taught that you should be profiting $25K a month before you diversify, and she still stands by it. But over the last nine months she's watched clients build businesses that aren't aligned with who they are, with no growth in three to four years, and she's done letting her advice be the reason someone isn't fully alive. Steph explains why 90% of entrepreneurs still get distracted trying to build a second business, and what it looked like when she had her profit locked in before going from one clinic to two and then into coaching. You'll hear about the docuseries she's producing and the bigger vision for Meant to Win Media. You'll hear the conversation with Kyle about earning the right to diversify, and why even with the money there, a new project still makes her feel like a fish out of water. Then she gets personal. Scaling The Wealthy Practitioner has been the most human experience of her life since becoming a mom, and she walks through the four layers of identity she's been working through: what you inherited, what you've been told, what you've adapted, and what you've chosen. If you've been playing by the rules and still feel like something is suffocating you, this one's for you.

CHAPTERS
 00:57 The $25K rule and why it still stands
01:38 When your business is suffocating you
02:31 Why 90% of people shouldn't diversify yet
03:17 The docuseries and the vision for Meant to Win Media
04:43 Fighting alignment caps your abundance
07:03 Why my coaches won't love this episode
07:31 Risk it to get the biscuit
08:28 Earning the right to diversify
09:04 Questions to ask before you break the rules
09:42 The most human experience since becoming a mom
10:57 The four layers of your identity
12:13 You can't know abundance without knowing lack

KEY TAKEAWAY
"There's a world where both realities are true. You can have your profit and diversify. You can diversify before having your profit. You just have to be radically honest with yourself about which one makes the most sense for you."

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