GoFundMe's Problem Wasn't the Product
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GoFundMe had a strange problem. About a quarter of people created fundraisers and then never shared them. Better share buttons didn't fix it. That's because the problem wasn't the product. It was human. Asking for help is really, really hard. CEO Tim Cadogan explains how GoFundMe rebuilt around that truth, and why the fix generated more than double the help they expected.
This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.
Jason wants to help solve your impossible problem! Click the link below to sign up:
Chapters:
00:00 – Intro 00:35 – GoFundMe's strange problem
02:10 – A quarter of fundraisers never get shared
03:10 – How GoFundMe spotted the gap
04:30 – Why better share buttons didn't work
05:15 – The four reasons people weren't sharing
07:00 – When the product isn't enough
08:30 – Fixing the sticking poi...
GoFundMe had a strange problem. About a quarter of people created fundraisers and then never shared them. Better share buttons didn't fix it. That's because the problem wasn't the product. It was human. Asking for help is really, really hard. CEO Tim Cadogan explains how GoFundMe rebuilt around that truth, and why the fix generated more than double the help they expected.
This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.
Jason wants to help solve your impossible problem! Click the link below to sign up:
Chapters:
00:00 – Intro 00:35 – GoFundMe's strange problem
02:10 – A quarter of fundraisers never get shared
03:10 – How GoFundMe spotted the gap
04:30 – Why better share buttons didn't work
05:15 – The four reasons people weren't sharing
07:00 – When the product isn't enough
08:30 – Fixing the sticking points, starting with titles
10:55 – Building the AI coach
12:45 – How the coach works day to day
14:00 – Is this just AI for AI's sake?
16:45 – A father's story
18:15 – Jason's book launch lesson: Asking is generous
19:50 – The paradox of help
20:15 – The best way to ask for help
21:30 – The results: More than double what they expected
22:15 – What's next for the coach
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