Demand and Desire: Interbrand's Jez Frampton at the UN

The first Audioboo of Demand and Desire; Interbrand's series of programs exploring the art and science of brands.

“Green” or planet-focused corporate citizenship brands are the ones that are most likely to have the largest impact. Interbrand, the world’s leading brand management organization have recently announced their 2011 Best Global Brands report http://bit.ly/qreaVn

As part of the awareness campaign for this event Jez Frampton, Global CEO of Interbrand, spoke at the United Nations Private Dining Rooms as part of a wider discussion on the subject, and in this podcast/audioboo you’ll hear this address.

Corporate citizenship is become increasingly important for business not only from the obvious political, economic and ecological perspectives, but from a brand expectation point of view. Markets around the world are becoming ever more sensitive to any delineation between what brands claim to do and what is being done. Also, as employers the new graduates, the ‘millennial generation’ are just as interested in corporate responsibility strategy as they are salary.

Frampton herein discusses the wider impact of green strategy - as part of his Demand and Desire series of audio programs.

You can hear (and download) Demand and Desire, The Art and Science behind Brands at www.Interbrand.com, do feel free to share it on the social networks & apps via http://Audioboo.fm/Interbrand or subscribe for your iPod at http://DemandandDesire.podbean.com, or via iTunes.