Part Four: Winning With Strategy

"Strategy is about getting to where you'd like to be, or at least making the most of where you are. And this is part of what it means to win with strategy. You don't have to win at all costs and you don't have to play a zero sum game where there is only one winner and a whole bunch of sorry losers. You don't have to be destructive or vindictive, you could use strategy to win by creating value."

Excerpt from The Strategy Book by Max Mckeown