What is Strategy?

Jan 26, 2012, 06:06 PM

"Strategy is about shaping the future. That's the best definition I can give you; and the reason that we are interested. As a strategist, it can also help to understand some of the different arguments about what strategy is and is not. You don't have to know the whole history. You don't have to get a doctorate or an MBA. But it's helpful to be informed."

(Excerpt from The Strategy Book by Max Mckeown) #business #creativity #entrepreneur #innovation #leadership #management #planning #strategic #strategy