Printavo PrintHustlers Podcast

The inventor of DTG printing joins the show. Matt Rhome filed the original patent in 1996, sold the tech to Brother, and now runs Quality & Efficiency at Sticker Mule. He tells the full story — the garage prototype, the $1.5M machine that almost never shipped, why he sold his own patent, and where DTG is headed next.

Jared from AKT is back for Part 2 — this time getting into how he grades employees, why he's building his own internal software instead of paying for seats, and the accounts receivable problem that keeps him up at night.

Ever tried to kill your own business — on purpose? In this episode, Bruce and Steven break down 7 refreshing sales tips from a 2020 post that still hit just as hard in the age of AI, then dig into a mind-bending exercise Steven ran with his leadership team: if a smart, ruthless competitor wanted to destroy your business in the next 12-24 months, how would they do it?

Bruce breaks down 401(k)s, the Rule of 72, and how to actually build wealth outside the shop — then Steven flips it to what makes a business last 100 years, using Panda Express, Costco, Buc-ee's, and Patagonia as case studies. Plus: a first look at Campus Ink's new ESPN licensing partnership. *** NOT financial advice — Bruce is not an accountant or financial advisor. Talk to a professional bef...

Bruce and Steven sit down with Jared from AKT — a 130-person custom merch and entertainment printing company — to talk about what it actually costs to vibe-code your way out of a software bottleneck, how music merch deals really work (advances, recoupment, the $40 tote bag math), and what it's like fulfilling 100,000 shirts in 5 days.

Bruce sits down with Ron Augelli from We Talk Shirty, who built his shop from a college dorm room to a 40-employee operation running almost entirely on contract work. After stepping back from day-to-day operations for over a year to recover from a health setback, Ron returns with a sharper view on what growth actually means, how he vets customers before they ever fill out a contact form, and wh...

Bruce and Steven sit down for a hosts-only episode to reflect on the first half of the year and build a real plan for Q4 — the quarter that makes or breaks the year for most shops. They break down the "one more order a day" math behind hitting growth targets, why AI-generated graphics are starting to make every shop's marketing look the same, when it's actually worth hiring a brand agency, and ...

Lee Stuart (Rogue Lab / Rogue Transfers) joins Bruce and Steven for an update on scaling a 6-person screen print shop into a 60,000+ sq ft, multi-business operation — plus his systemization playbook, his AI tech stack, and the moment being "the best printer in the world" almost broke his business.

SanMar just pulled Bella+Canvas exclusively in-house — 37 days after telling the market nothing would change. Bruce and Steven break down the timeline, why S&S Activewear's private-equity playbook just got disrupted, and whether Gildan is circling S&S next.

Matt Marcotte (Free Gang Sheet Maker, ScreenPrintGPT.com) joins Steven Farag solo (Bruce is out — he just welcomed a baby girl 👶) to talk about what's actually stopping print shop employees from adopting AI — and it's not laziness. They get into the psychology of resistance, how to find and empower an "AI champion" in your shop, and real numbers from tools Matt's built that are being used by th...

Most print shops have untapped revenue sitting in their current customer list —  and the person to unlock it is already on your payroll. Steven sits down with  Kevin Baumgart (Sales Ink, fractional VP of Sales at Campus Ink) to break down  exactly how to

Dan Frank of Silver Screen Printing is back — and a LOT has changed since his last appearance on the show. Dan went from a $2.7M print shop to projecting $23M this year with 110 employees, 60,000 sq ft, and facilities that essentially never close. Along the way: a full company restructure, two managers who had to move on, 15% raises across the leadership team, and a deliberate shift from being ...

Running 210 people, 12 automatic presses, three shifts, and 30,000+ units per day isn't a hustle story — it's a manufacturing story. Rodney McDonald of US ColorWorks built one of the most operationally sophisticated contract decorating shops in the country by bringing private equity turnaround discipline to the apparel industry.

Brett Bowden of Made Lab and Printed Threads joins Steven to talk about the Make Ready open house event happening June 12th in Fort Worth, TX — and what the print industry needs to understand about AI right now.

Coltin Handrahan started Stay Golden Custom in his high school student council office on Prince Edward Island — Canada's smallest province — and he's been proving that geography is no excuse ever since. Fourteen years in, he runs a 12-person operation with a second location now open in Halifax and a third potentially on the way.

Jonathan Ornelas from Success Print Shop has been in the industry long enough to have big revenue years — and still wonder where the money went. In this honest, wide-open conversation, Jonathan walks us through a brutal March 2026, what he's doing differently in April, and the mental toll of riding the shop roller coaster while balancing a young family.

Alex Meiners is the co-founder of Family Industries, one of the most innovative shops in the decorated apparel industry. Based in LA, Family Industries does it all — from live printing experiences at the US Open and Apple Store events to bulk custom orders — and their secret weapon isn't a bigger press or a better supplier. It's the custom technology they've built in-house.

What would you do if you had to double your company in one year — without working more hours? In this episode, Steven and Bruce break down exactly how they'd approach doubling a print shop's revenue, and Steven shares the wild behind-the-scenes story of Campus Ink's March Madness hot market printing run — from chasing final four teams across the country to pulling 15-20K in sales out of a trai...

Dom from Superior Ink is back for Part 2. In this episode, he answers 10 real questions from shop owners — covering what it actually took to grow to $5M in sales, the risks that nearly broke the business, why they turned off $10-15K/month in marketing spend, and how they built a production system that runs without the owner on the floor.

Dominic Rosacci of Superior Ink is back — and this time, the conversation goes deep. After relocating his entire manufacturing operation 90 miles from Denver to Fountain, Colorado, rehiring from scratch, and opening a satellite office to keep the culture intact, Dom sits down with Bruce and Steven to break down what's actually working, what he got wrong, and what he's still figuring out.

Jordan of Fast Threads is back for Part 2, and this one goes deep. After last week's episode on multi-location expansion and the Four Burners Theory, Bruce and Steven invited Jordan back to pull the curtain back even further — on how he actually runs the business day to day, where the gaps are, and what it would take to get to the next level.

Jordan Tollakson built Fast Threads in Montevideo, Minnesota — a town of 6,000 people — and has since expanded to three locations across rural Minnesota and South Dakota. In this episode, he sits down with Bruce and Steven to share how he blew past the ceiling that most small-town shop owners run into, and what it actually took to get there.

After 15+ years of running In the Zone Inc, Deanna and Josh Smith finally did what most print shop owners only dream about — they took a real two-week vacation. No day trips, no long weekends. Two full weeks away from the shop, exploring Yellowstone, the Grand Tetons, and glaciers. And it changed everything.

You say you value your team. You say sales is the priority. But if you looked at your calendar from yesterday — does it actually back that up? In this solo episode, Bruce shares a simple but eye-opening idea from a recent nutritionist podcast that applies directly to running a print shop: you make time for the things you value. The question is, are your actions matching your priorities?

What does it take to build a print shop that survives 40+ years of economic crashes, technological upheaval, and a global pandemic? Jedd Swisher — co-founder of Campus Sportswear and Steven Farag's longtime business partner — sits down with Bruce to share the raw, unfiltered story of how it all started in a basement in 1981 and how it's still standing today.

Nicole from Embellishr joins Steven and Bruce fresh off Impressions Long Beach to discuss the booming used equipment market in the decorated apparel industry. As the founder of the leading pre-owned screen printing equipment marketplace, Nicole shares insider knowledge on buying and selling used presses, dryers, and embroidery machines—plus what's driving the resurgence in analog screen printin...

Weston Cotton of Custom Print Graphics joins Steven and Bruce to break down one of the most aggressive acquisition strategies in the decorated apparel industry. In just 9 months since buying his first contract print shop in May 2025, Weston has closed 3 acquisitions and is working on a 4th—building a roll-up strategy that's transforming how print shops consolidate and scale.

Matt McLellan from Apparel Lab joins Steven and Bruce to share his unconventional journey building a thriving DTG (Direct-to-Garment) print shop in Madison, Alabama—without ever touching screen printing equipment. Starting in the back room of his nutrition store in 2016, Matt has grown Apparel Lab into a multi-service operation proving you don't need to follow the traditional decorator path to ...

What would it take to grow a print shop from zero to $1 million in revenue? In this episode, Steven from Campus Ink teams up with Kevin Baumgart from Sales Ink to map out the complete playbook for scaling a decorated apparel business from day one.

Steven sits down with Daniel, Senior Product Manager at Roland DGA, for an in-depth conversation about Roland's entry into the DTF (Direct-to-Film) market and an ambitious mobile printing project that's pushing the boundaries of what's possible in the custom apparel industry.

As 2025 wraps up, it's the perfect time to reflect, reorganize, and plan ahead for your print shop. In this episode, Steven and Bruce discuss practical strategies for year-end shop organization, budgeting for 2026, and setting goals that actually stick.

In part 2 of our year-end conversation, Justin Lawrence and Steven Farag get deeply honest about the hardest parts of business ownership—from the loneliness of financial struggle to making tough decisions that saved their companies. They discuss the Thunder championship impact, 30% workforce reductions, knowing when to step back from trade shows, and why both are working to build businesses the...

Join us for part 1 of our year-end conversation with Justin Lawrence (Oklahoma Shirt Company) and Stephen as they share their annual planning rituals, team bonus strategies, and the business metrics that transformed their shops. From implementing Traction EOS to discovering that 30% of revenue comes from email marketing, this episode is packed with actionable insights for print shop owners.

n this episode, we explore how print shop owners can apply "Unreasonable Hospitality" principles from Will Guidara's acclaimed book to transform ordinary transactions into extraordinary customer experiences. Learn why emotional connection matters as much as perfect execution, and discover practical ways to stand out in a competitive industry.

Looking to close out this year strong and set your print shop up for success in 2025? This comprehensive annual checklist covers everything you need to review, plan, and optimize your custom apparel business for the year ahead.

Nathan from Relentless Merch shares the complete journey of launching Atonal Headwear - from investing in inventory before making a single sale, to losing 4,000 hats to mold, to building a headwear brand while simultaneously running an print shop with 48 employees.

n this episode of the Print Hustlers Podcast, Bruce and Steven sit down with Miles from Miles T-Shirts (Springfield, IL) — a 25-year print shop owner who built a wildly successful niche business serving disc golf, apparel brands, and national clients.

This week on the Print Hustlers Podcast, Bruce and Steven break down every major moment from PrintHustlers Conf 2025 — live from Chicago. From AI tools that are reshaping production workflows, to Alex the Economist’s data-driven outlook for apparel decorators, to social media advertising insights that every shop needs… this episode is packed with takeaways you can apply immediately.

In this episode of the PrintHustlers Podcast, Kyle Robinson from Print My Threads shares how his shop transitioned from traditional screen printing to a DTF-powered hybrid model — and why that move led to record profits with a lean 9-person crew.

In this episode of the Print Hustlers Podcast, we sit down with Kevin Oakley, co-founder of Stoked on Printing and MerchLoop, to unpack a story every print shop owner should hear.

This week on the Print Hustlers Podcast, Bruce Ackerman and Steven Farag break down the biggest news in the branded merchandise industry — the Inktavo and OrderMyGear merger.

In this episode of the Print Hustlers Podcast, Bruce and Steven take a new approach — cold-calling three shop owners in the middle of their day-to-day hustle.

Steven shares insights from his visit to AS Colour’s New Zealand HQ, diving deep into their culture, automation, and leadership approach. Learn how founder Larry and CEO Clive transformed AS Colour into one of the most respected blank apparel brands worldwide — from automated warehouses to customer obsession.

In this episode of the Print Hustlers Podcast, Bruce, Steven, and Brett visit Stahls’ HQ in Michigan for an exclusive look inside the brand-new SF1 Fulfillment Facility — powered by Fulfill Engine.

In this episode of the Print Hustlers Podcast, Stevenand Bruce sit down with Brett Bowden—founder of Printed Threads and programming lead for the 2025 Print Hustlers Conference—to talk shop.

What if your shop could do the same volume of work with fewer employees—and you didn’t have to answer every customer email yourself? In this episode of the Print Hustlers Podcast, we sit down with John from The Graphic Hive in South Williamsport, PA to talk about implementing lean manufacturing, using AI to streamline front-office tasks, and how his real estate strategy helps the business thrive.

In this solo episode of the Print Hustlers Podcast, Bruce introduces a powerful mindset shift for business owners: the Signal vs Noise framework. If you’ve been feeling burnt out, overwhelmed, or stretched too thin in your shop, this episode is for you. Bruce breaks down how identifying your “signal” tasks—the high-impact activities that actually move your business forward—and eliminating “noi...

What does it take to grow a print shop 4X in just four years? Matt Pasut, owner of Team Outfitters in Sarnia, Ontario, shares how he went from running a marketing agency to scaling a decorated apparel business by blending smart systems, Printavo, AI tools like ChatGPT, and deeply rooted community branding.

Thinking about selling your shop one day? This episode is for you. Steven and Bruce sit down with Professor Jeffrey Kurtz — their former business school instructor and now a seasoned business broker — to unpack what it really takes to sell a small business like a print shop.

Are you using AI in your print shop… or are you about to get left behind? In this episode of the Print Hustlers Podcast, Steven Farag sits down with Matt Marcotte (ScreenPrintGPT, Sound & Fury) to break down how AI is transforming every department in your shop — from sales and marketing to artwork and operations.