The Fractional CMO Podcast

For our second episode of The Fractional CMO Podcast, we are joined by Jamie Gilbert-Smith, from Occam Strategy — a marketing powerhouse who’s helped brands cut through the noise with clarity, confidence, and creative thinking. He’s got thoughts on aligning brand and business strategy, moving fast without breaking things, and why marketing doesn’t need to be complicated to be effective. Jamie'...

For our first episode of The Fractional CMO Podcast, we are joined by Kristy Hunter from Hunter Marketing Co. where we discuss the unique role of a fractional CMO and how they differ from traditional consultants. Learn how they integrate into businesses, offering strategic insights and hands-on implementation to drive success. Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-market...

Our very own marketing guru, Simon, is joined by Selina Donnelly who owns finance company HSA Growth. In this episode we discuss challenges of running a small business and Simon helps Selina with some marketing strategies to implement into HSA Growth. Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/ HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-part...

In today's episode, Simon is joined by SEO guru Maddison Ryan, Founder of The Digital Hub. She has helped a diverse range of companies improve their visibility on search engines. Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1 The Digital Hub - www.thedigitalhub.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts (https://podcasts....

This week, Simon is joined by an award-winning CEO, speaker, and advocate whose journey from entertainer to immigrant to global leader exemplifies resilience, authenticity, and purpose. Elena Gosse OAM transformed her husband’s small business of three into AIS Water, a globally recognised, multi-award-winning water disinfection manufacturing company. Elena's Bio - www.elenagosse.com.au LinkedI...

This week's episode we are joined by Chanel Clark from The Marketing Club, an ecosystem where marketers from diverse backgrounds can connect, learn, and grow. Chanel founded the club and TMC is run purely by marketers, for other marketers and is a growing community of over 8000 across Australia and New Zealand. The Marketing Club: https://www.themarketingclub.org/ Chanel's LinkedIn: linkedin.c...

In this episode, Simon is joined by CEO of Maleny Dairies, Stephen Tait, where we talk about all the things that go into managing a large successful dairy farm, supply chains,  product branding and much more. Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447 (http://linkedin.com/in/stephen-tait-2570447?fbclid=IwZXh0bgNhZW0CMTAAAR1Exq2ydCcxNmFmpuDAD_g6ZeZEbtsajSHimQUj8Wi5DqUojzSSJAPU2nk...

In this week's episode, Simon is joined by the exceedingly accomplished Taryn Williams, a multi-award-winning Founder and CEO. A former model, at just 21, Taryn founded WINK Models, which grew to become one of Australia's most successful commercial modelling agencies. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, and is alre...

This episode, Simon Dell chats to Annika Pol, Buying Manager at TradeMutt.com (https://trademutt.com) . We learn about how TradeMutt came to be, their mission to raise awareness for mental health in blue-collar spaces and touch upon other topics such as 'fast fashion'. Instagram - @TradeMutt (https://www.instagram.com/trademutt/?hl=en) LinkedIn - @TradeMutt (https://www.linkedin.com/company/tr...

In this episode, we're joined by expert marketers Charlie Syme, Kristy Hunter and Sarah Leal, as we dive into the challenges of dealing with difficult clients! Pigface Marketing: https://www.pigface.au Hunter Marketing: https://www.huntermarketing.co Saint & Queen: https://www.saintandqueen.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcas...

Daniel Cooper, better known by his artist name as Martian, has been making waves in the Australian music scene for a long time. He came to my attention when I watched a video of him talking about his strategy for building his fan base, which counters many mainstream marketing strategies. I chatted to him about his approach and how that might apply to other businesses. Instagram (Marketing) - @...

In this fascinating podcast episode, Simon Dell chats with Karina McKinnon, the CEO and Owner of Copywrite.com. Discover how Katrina started her business and how copywrite.com has helped many businesses tell their story. Karina also shares her insights on how AI is reshaping the industry, shedding light on the coexistence of human creativity and AI's role as a copilot in content creation. We l...

On episode 130 of the Cemoh Marketing Podcast, Simon speaks with Andrew Borg, Marketing Manager at Hicaliber. Andrew has extensive experience in unlocking the power of first-party data to connect and nurture relationships with customers. Listen to his insights from working with one of Australia's most iconic retailers City Beach and national homebuilder G J Gardner, and his current plans to in...

On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific. EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world's growing infrastructure. We love to know what you think so, give us a rating and review on Apple Podc...

On episode 128 of the Cemoh Marketing Podcast, Simon speaks with Sean Steele, Founder of Scale HQ about growing and scaling your business. After 17 years of working in buying, building, transforming, and education businesses helping other people build and maximise their education portfolio, Sean has moved away from working in other businesses to building his own at Scale HQ. In the past two ye...

We are back in 2023 and on episode 127 of the Cemoh Marketing Podcast, Simon speaks with Yas, Former CEO and Founder of Circonomy. We learn about how Yas turned a simple idea into a Charity and then on to be a Social Enterprise. Circonomy started in 2013 as 'The World's Biggest Garage Sale' and is all about a world where nothing useful goes to waste. Circonomy are throwing away the take-make-w...

In this episode of the Cemoh Marketing Podcast, Simon Dell speaks with Rob Godwin, Australasian Director of Lovehoney.⁠ ⁠ Lovehoney is an incredible business that sells sex toys, lingerie, erotic gifts and more. They started in a small shed in West End and is now in some of the biggest warehouses in Eagle Farm. We love to know what you think so, give us a rating and review on Apple Podcast.  ...

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Todd Fisher, CEO of CallTrackingMetrics. The two discuss how CallTrackingMetrics can help a business’ sales teams and marketers work better together. Todd mentions that even in this modern day and age, phone calls are the predominant voice conversation-driven technique.  We love to know what you think so, give us a rating ...

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Blake Hutchinson, CEO of Flippa. The two discussed how buying and selling existing digital business is a growing area of interest for investors and entrepreneurs alike. Blake mentions how Flippa is the leading marketplace globally to buy and sell sites, blogs, stores and other digital businesses. We love to know what you t...

This episode brought up an exciting topic on how live video streaming is changing marketing, interviewing Jonathan Poynter- Founder of Nimbler Digital and Streaming House. During the pandemic, evolution of Livestreaming has shortened the gap between physical contact with brand and digital world. How important is a host to livestream success? What should you do to increase your conversion rate w...

Does web design really impact user experience and your business conversion? Simon Dell speaks to Dmitrii Kustov - CEO of Regex SEO, a Houston-based Internet Marketing company which focuses on SEO consulting, PPC, Internet Marketing Project Management and Search Engine Optimization for database and software development. User experience optimization is one of the biggest concerns to Dmitrii, he...

Helping brands scale with performance paid advertising. Simon Dell speaks to Jeremy Gillespie, founder of Built To Scale - Growth Agency, about the performance-based model and crafting irresistible E-Commerce offers to increase AOV & conversion rate. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and bus...

It takes a lot of work to trust an online service with your health. Simon Dell speaks to Tom White Co-founder & Chief Operating Officer at Maxwell Plus about the challenges and lessons with marketing an online service using AI & specialist doctors to detect prostate cancer early. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here (https://www.instagr...

Ever wondered what the heck is an NFT (Non-Fungible Token)? Simon chats with CEO of DeFi Link, Riley James to answer some of those burning questions around NFTs and how they relate to marketing. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here (https://www.instagram.com/askcemoh/) to get more advice on marketing, branding, and business. If you thi...

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffin...

Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such a...

How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key ...

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, and fellow podcast host Scott J. Miller joins Simon Dell to talk through new approaches to marketing. They discuss how the change of the world is creating new marketing strategies; they touch on Scott's interview with Matthew McConaughey and the new release of Scott's book...

It's all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do's and don't when creating content. How best to use your c...

The growth of e-commerce has brought significant opportunities to retailers, as most of us would have shifted from in-store to online channels. But what does that mean for the people responsible for getting our packages from the retailers to our homes? In this week's episode, Simon talks with Mark Mcginley, CEO of Couriers Please, who gives some insight into the business of couriers and how new...

Are you starting to tear your hair out, thinking, how do I really keep my customer loyal? Stress no more. This week we talk about all things loyalty marketing, how to kept your customer loyal, how to keep them coming back and most importantly, how to keep them spending with you. Joined by fellow podcast host and loyalty marketing expert Paula Thomas. Simon and Paula give you everything you need...

Ever wonder what happens at the end of fishing rode once it's launched into the ocean? Simon talks with Phil West, the co-founder of Siren Cameras, about his amazing story of creative innovation and developing a product for a market that not many people had insight on. Listen in to learn about Phil and his partner's journey to get their product to market.

Being able to generate leads for your business is key to growing your business, but how do you generate leads? In this episode, Simon chats with Jaclyn Curtis, COO of Bant.io, a B2B lead generation solution, who has developed a solution that will help you generate leads and grow your business. Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podca...

Ever wondered why does a customer choose one retailer instead of other? In this week's episode, Simon chats with Richard Hammond, founder & CEO of UnCrowd, who has devised a solution that helps retailers get the best business by answering this particular question. If you like what you hear, don't forget to give us a rating and review on Apple Podcast! Our Instagram page is here (https://www.i...

Simon Dell chats with Growtion Managing Director Mal McCallion on the value of building online trust through marketing content.  You can contact Mal McCallion here (https://www.linkedin.com/in/malmccallion/) . Please remember to give us a rating and review on iTunes! Our Instagram page is here (https://www.instagram.com/askcemoh/) . Contact the team at www.cemoh.com (http://www.cemoh.com/) ...

Simon chats with Lisa Macqueen, CEO of Cleancorp, about taking the leap and launching her own cleaning business. Lisa provides insight into her journey, from launch to industry leader and how to stand out in a highly competitive environment. You can contact Lisa Macqueen here (https://www.linkedin.com/in/lisamacqueen/) . Please remember to give us a rating and review on iTunes! Our Instagram...

Simon chats with Pace PR President and Founder, Annie Scranton on being your brand's own publicist. You can contact Annie Scranton here: https://www.linkedin.com/in/anniescranton/ Please remember to give us a rating and review on iTunes! Our Instagram page is here (https://www.instagram.com/askcemoh/) . Contact the team at www.cemoh.com (http://www.cemoh.com/) or Simon here (https://www.lin...

Simon Dell discussed with Liza Nebel, the founder of Blueocean, about how AI can help inform marketing and branding strategies. Please remember to give us a rating and review on iTunes! Our Instagram page is here (https://www.instagram.com/askcemoh/) . Contact the team at www.cemoh.com (http://www.cemoh.com/) or Simon here (https://www.linkedin.com/in/iamsimondell/) . If you think you have ...

Simon Dell discussed with David Khim about how to use content marketing to sustainably and economically grow a business (no matter the scale). Please remember to give us a rating and review on iTunes! Our Instagram page is here (https://www.instagram.com/askcemoh/) . Contact the team at www.cemoh.com (http://www.cemoh.com/) or Simon here (https://www.linkedin.com/in/iamsimondell/) . If you ...

Simon Dell discussed with Brooke Burns about how businesses can grow with PR effectively. Brooke Burns is a hospitality PR specialist and podcast host of The PR Pod. (https://www.theprpod.com/) You can connect with Brooke here: https://www.linkedin.com/in/brooke-burns-pr/ Check out The PR Pod (https://www.theprpod.com/) here. - Please remember to give us a rating and review on iTunes! Our ...

Anthony Nappa was a 19-year-old labourer when he started selling beauty products on eBay as a hobby. Today, he and his brother, Guy Nappa, runs Australia’s second-largest pureplay eCommerce beauty platform.  You can connect with Anthony and Guy here: Anthony: https://www.linkedin.com/in/anthony-nappa-6a5173173/ Guy: https://www.linkedin.com/in/guy-nappa-24221816b/ Check out Oz Hair & Beauty w...

The Simon Dell story: my background and my business journey.

Welcome to episode 100! In this episode, Simon Dell reflects on what he's learned during his time with the Cemoh Marketing Podcast with a special guest, Simon Bell. Simon Bell is a business coach and is the Podcast Host of Zen Business Podcast. (https://soundcloud.com/zen-business-podcast) You can connect with Simon Bell here (https://www.linkedin.com/in/simonwbell/) . Please remember to giv...

Simon chats with Edwina and Patrick about #Fakenews and its impact on marketing. Please remember to give us a rating and review on iTunes! Our Instagram page is here: https://www.instagram.com/askcemoh/ Contact the team at www.cemoh.com (http://www.cemoh.com/) or Simon here: https://www.linkedin.com/in/iamsimondell/ or here: https://twitter.com/IAmSimonDell If you think you have a great sto...

Simon chats with Llew Jury (https://www.linkedin.com/in/llewjury/) , Founder & Managing Partner of Sprint Ventures (https://www.sprint.vc/) , Chair of Reload (https://www.reloadbusinessgroup.com/) and Director of Advancer (https://advancer.com.au/) in episode 98 of the Cemoh Marketing Podcast. In this episode, Llew touched on some great tactics to build and grow an agency. Please remember to g...

Simon chats with Xenia Muntean, (https://www.linkedin.com/in/xeniamuntean/?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_people%3B7IRvTc%2FYQV2iKtw5aN%2F0CQ%3D%3D&licu=urn%3Ali%3Acontrol%3Ad_flagship3_search_srp_people-search_srp_result&lici=hrQTAsH5QOOE2yeCERBO0Q%3D%3D) CEO and Co-Founder of Planable, about styling great Instagram grids and building an effective content machine. Planable (htt...

Simon chats with Laz Smith, Co-founder and General Manager of Apéro Label, about Apéro's branding and eCommerce journey. Apéro (https://www.aperolabel.com/) is an Australian ladies fashion brand synonymous with the young, the stylish and the fashion lover. Inspired by the colours of the runway, Apéro combines a fusion of classic simplicity and bright detailing, to create its own fingerprint in...

Simon chats with Toni McQuinn, Director of Body Armour Australia, about how he grew the brand. Body Armour is a company that offers hangover relief products. This unique, Australian and regulated formula is designed to provide you with essential nutrients and relief from your typical hangover symptoms, making your drinking experience significantly healthier. Please remember to give us a ratin...

Simon chats with Dan Greenberg, CEO and Founder of Sharethrough, about how businesses can utilise the power of native ads. Sharethrough (https://www.sharethrough.com/) is a native ad tech company, helping the world’s largest marketers and trading desks serve high-performing, non-interruptive native ads into the feeds of the world’s leading global publishers. Please remember to give us a ratin...

Simon chats with Shenny Neveceral, owner & Facebook Advertising Specialist at Spunky Monkey Media about improving Facebook advertising for businesses.  Shenny is a Certified Facebook Media Buyer with over 25 years in Marketing & Business. Spunky Monkey Media (https://spunkymonkeymedia.com.au/) offers social media management for small businesses with Facebook and Instagram social media platform...