The Retail Shift: Exploring the changing landscape of Australian retail with Dean Salakas

A great product isn't enough, if nobody knows about it, you don't have a business. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with Dean Salakas, four-time business exit veteran and co-founder of Retail Community, to talk about building The Party People into one of Australia's best-known retail brands and what he'd do differently if he started again today. 

Dean covers why buying customers only gets you so far and the real difference between selling products and solving a problem, why physical stores are set to remain the majority of retail sales in our lifetime even as the online giants grow, the psychology behind why shoppers still choose a person over a self-checkout, his rule for hiring passionate staff over cheap ones, and how AI and automation are reshaping retail without replacing the human connection that keeps customers coming back. Practical, hard-won advice from someone who's built and sold four businesses, for any retailer trying to stand out in a market being squeezed by Amazon, Shein and Temu.

Connect with Dean on LinkedIn - https://www.linkedin.com/in/deansalakas/

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