Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance. Their conversation looks at the importance of brand building beyond performance metrics, scaling and strategy in APAC markets, and data maturity in the region.
Forrester report: Happydemics Bran...
55m
•
Apr 08