MadTech Daily: Publicis buys LiveRamp; Netflix Expands Ad Tier
May 18, 06:00 AM
Share
Subscribe
In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful’ brands.