the7stars' Kashif Dalvi on AI E-Commerce, Instagram CTV, and Amazon & Netflix's Integration

In this episode of The MadTech Podcast, Kashif Dalvi, digital strategy partner at the7stars, joins ExchangeWire COO Lindsay Rowntree and John Still, head of content.

The first story is Alibaba integrating Qwen into Taobao, its biggest e-commerce platform. They discuss if the future of search lies in fluid conversations, and compare the latest developments in AI and e-commerce across different regions. The second story covers Instagram's plans to expand into long-form CTV content, emulating YouTube.

Finally, Amazon data will become available on Netflix inventory in the UK and wider EMEA region from next week. What can advertisers gain from this integration, and which players stand to lose the most from it?

0:00 Introduction
1:24 Alibaba integrates Qwen into biggest e-commerce platforms
18:54 Instagram plans long-form content for CTV
29:44 Amazon data to become available on Netflix inventory