MadTech Mailbag: ExchangeWire on Gen AI Ads, Retail Media, and Audio Advertising

Is the industry sleepwalking into a creative quality crisis? Why are we still building retail media on first-wave infrastructure? Are marketers ready to adopt audio as a full funnel channel?

This week, we're handing the mic over to our audience for another mailbag special. We’ve gathered burning questions from across the ad tech landscape and put them to our team, who’ll dive in and answer as best they can…

In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss generative AI content, retail media, and audio. The conversation explores if AI is doing more harm than good to public perceptions of advertising, the pace of retail media's evolution, and measurement challenges with audio channels.

Thank you to DAIVID's Barney Worfolk-Smith, VML's Kiessé Lamour, and Audion's Kamel El Hadef for this month's questions!

Got a burning question for the ExchangeWire team? Send your questions over to us and we'll answer in our next monthly mailbag special...

0:00 Introduction
0:47 Is the industry sleepwalking into a creative quality crisis?
20:46 Why are we still building retail media on first-wave infrastructure?
33:53 Are marketers ready to adopt audio as a full funnel channel?