114: ExchangeWire on WhatsApp, ATT, and the US vs. Australia's Media Code
Ciaran O'Kane joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.
39m Jan 22, 2021
39m
113: Fern Potter, FCB/SIX
FCB/SIX's Fern Potter joins Rachel Smith and Lindsay Rowntree to discuss Reach, a Facebook break-up, and data-driven creative.
40m Jan 15, 2021
40m
112: ExchangeWire In-House
ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss Guinness Atkinson's ETF; the decline in traditional TV viewing in the US; and the rise of short-form video platforms in India.
44m Jan 08, 2021
44m
111: Christmas Special 2020
ExchangeWire CEO Ciaran O'Kane and editor Grace Dillon join Rachel Smith and Lindsay Rowntree to reflection on and discuss some of this year's biggest stories.
44m Dec 18, 2020
44m
110: Gai Le Roy, IAB Australia
IAB Australia's Gai Le Roy joins Rachel Smith and Ciaran O'Kane to discuss Zenith's forecast for the future of ad spend; Australia's News Media Bargaining Code; and WhatsApp's terms of service ultimatum.
48m Dec 11, 2020
48m
109: Sandy Ghuman, Silverbullet
Silverbullet's Sandy Ghuman joins Rachel Smith and Lindsay Rowntree to discuss retailers moving into ecommerce advertising; the UK's new Digital Markets Unit; and publisher consolidation.
54m Dec 04, 2020
54m
108: Lindsay Rowntree, Rachel Smith, Ciaran O'Kane, ExchangeWire
Lindsay Rowntree, Rachel Smith, and Ciaran O'Kane come together to discuss Nielsen's development of an identity graph; Apple slicing its in-app purchases commission rate for smaller developers; and YouTube inserting ads on videos by creators who aren't enrolled in its Partner Program, and are therefore not entitled to a share of the revenue.
44m Nov 27, 2020
44m
107: Alex Khan, Unruly
Unruly's Alex Khan joins Ciaran O'Kane and Rachel Smith to discuss Apple's IDFA being challenged by privacy advocate Max Schrems; the rapid growth in ad tech IPOs; and global media and e-commerce trends.
49m Nov 20, 2020
49m
106: In-House - Ciaran O'Kane, Rachel Smith, Lindsay Rowntree
On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane to discuss the latest news in ad tech and martech. This week, they cover: the potential impact of that Apple's iOS 14 update will have on firms that use CNAME cloaking for legitimate reasons; Nielsen's integration of addressable ads into its TV ratings currency; and the EU's accusatio...
39m Nov 13, 2020
39m
105: Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane
On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane to discuss the latest news in ad tech and martech. This week, they cover Shopify's partnership with TikTok; the complaint lodged against Apple by a coalition of tech trade bodies over the changes to IDFA; and how the misuse of personal data has caused consumers to distrust advertisers.
45m Nov 06, 2020
45m
104: The MadTech Podcast Special: Consumer Control and Consent
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Rotem Dar, director of media operations at Eyeo; Katie Eyton, chief ethics and compliance officer for OMG UK; and Hossein Houssaini, founder of Ho/Pe Advisory Consultancy Group, to discuss how the industry is addressing consumer consent and control in the midst of infrastructural transition.
45m Oct 30, 2020
45m
103: Roshat Adnani, M&C Saatchi Performance
On this week's episode of the MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by Roshat Adnani, account director at M&C Saatchi Performance, to discuss the latest news in ad tech and martech. This week, they cover the US Department of Justice's landmark lawsuit against Google; Forrester's predictions on what the next year holds for APAC; and Netflix's progress in, and continued fo...
45m Oct 23, 2020
45m
102: Juliette Stead, Magnite
On this week's episode of the MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by Juliette Stead, SVP JAPAC at Magnite, to discuss the latest news in ad tech and martech. In this week's episode, they cover streaming revenues surpassing the box office for the first time ever; the emerging popularity of AVOD services in the US; and Microsoft's decision to allow employees to work from...
55m Oct 16, 2020
55m
101: Tom Obafemi, Lean Digital
On this week's episode of the MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by Tom Obafemi, director of Lean Digital, to discuss the coalition of start-ups looking to launch a challenger to Google's Play Store in India; LUMA's Q3 Report on the state of ad tech and martech; and Instagram's plans to bring shoppable ads to Reels.
46m Oct 09, 2020
46m
100: 100th Episode - A Team Reminiscence, TrueX, and Google-Fitbit
To mark 100 episodes of the MadTech Podcast, this week sees Rachel Smith and Lindsay Rowntree joined by the (nearly) whole ExchangeWire team to reminisce about their favourite moments from the past 2 years. With guest panellist Ciaran O'Kane, Rachel and Lindsay go on to discuss Disney's sale of TrueX, as well as Google's prospective acquisition of Fitbit.
35m Oct 02, 2020
35m
99: The MadTech Podcast: 9 Wild Predictions for 2021
On this week's episode of the MadTech Podcast, we're doing something a bit different: in honour of what would have been one of the most eventful weeks in ad tech's calendar, ExchangeWire's Lindsay Rowntree is joined by Fiona Davis, Anthony Rhind, and Ciaran O'Kane to contemplate what's in store for the industry in 2021.
53m Sep 25, 2020
53m
98: MadTech Podcast Special - Regaining Control of the Supply Chain
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Mia Mulch, MD for programmatic at OMG; Terry Hornsby, digital solutions director for publishing group Reach; and Danny Clayman, VP and MD for Northern Europe at Xandr, to discuss the industry's quest to clean up the supply chain.
29m Sep 18, 2020
29m
97: Dominique Touchaud, Shokunin Marketing
On this week's episode of the MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by P&G alumni and founder of Shokunin Marketing, to discuss the ongoing rumours around Grab and Gojek's merger; Apple announcing it will delay its IDFA changes in iOS 14 until 2021, and the CTV and streaming trends highlighted by PWC's Entertainment & Media Outlook.
40m Sep 11, 2020
40m
96: Scott Messer, Leaf Group
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Scott Messer, SVP of media at Leaf Group, to discuss the latest news in ad tech and martech. In this week's episode: Infosum closes a $15m Series A funding round and appoints Brian Lesser as executive chairman; Facebook threatens to ban its Australian users from accessing and sharing conte...
53m Sep 04, 2020
53m
95: Team Episode
On this week's episode of The MadTech podcast, team edition, Rachel Smith and Lindsay Rowntree are joined by TheGamingEconomy's Mat Broughton. They discuss the continuing developments and latest court ruling on the fight between Epic Games and Apple over App Store charges; Facebook's announcement it will expand its News tab into other markets, but not Australia; and the results of GroupM's late...
45m Aug 28, 2020
45m
94: Cat Agostinho, Imagen Insights
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Cat Agostinho, COO and co-founder of Imagen Insights, to discuss the latest news in ad tech and martech. In this week's episode: industry privacy group, The Privacy Collective, brings class action claims against Oracle and Salesforce over their use of third-party cookies; Google strikes...
39m Aug 21, 2020
39m
93: Tom Ollerton, Automated Creative
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech. In this week's episode: Walmart fortifies its ad platform with an omnichannel analytics offering; advertisers are experimenting with running optional video advertisements within console game...
40m Aug 14, 2020
40m
92: The ExchangeWire Team
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss the latest news in ad tech and martech. In this week's episode: Microsoft is reportedly close to reaching a deal with ByteDance to take over TikTok's US operations, a move that could save the app from being axed in the country; Google criticises the Australian Consumers and Co...
33m Aug 07, 2020
33m
91: Townsend Feehan, IAB Europe
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Townsend Feehan, CEO at IAB Europe, to discuss the latest news in ad tech and martech. In this week's episode: the European Court of Justice terminates its data agreement with the US over surveillance concerns; eBay launches Advanced Audience Targeting, which uses its own customer infor...
59m Jul 31, 2020
59m
90: Vince Niou, Essence
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Vince Niou, AVP, programmatic & data strategy, APAC at Essence, to discuss the latest news in ad tech and martech. In this week's episode: Norwegian classifieds ads publisher, Adevinta acquires eBay's classified unit in a USD $9.2bn deal; South China Morning Post becomes the first Asian...
1hr Jul 24, 2020
1hr
89: Special episode - audio in SEA
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Rachelle Hansen, business director APAC with PHD in Singapore; Diogo Andrade, head of automation for SEA at Spotify; and Thomas Wolf, head of performance marketing for APAC at Foodpanda. Together, they discuss the potential of Southeast Asia's audio advertising landscape.
42m Jul 17, 2020
42m
88: Jay Richards, Imagen Insights
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jay Richards, founder of Imagen Insights, to discuss the latest news in ad tech and martech. In this week's episode: Facebook sits down with advocacy groups, as advertisers continue to boycott the platform as part of the Stop Hate for Profit campaign; whilst some DTC brands see growth a...
1hr 10m Jul 10, 2020
1hr 10m
87: Luxasia, Avis Easteal
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Avis Easteal, regional head consumer, to discuss the latest news in ad tech and martech. In this week's episode: ByteDance combines its Douyin, Toutiao, and Xigua platforms to form a new e-commerce offering; retailers in China see a consumer levels rise to pre-COVID levels for the first...
57m Jul 03, 2020
57m
86: Stuart Austin, Live Nation
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O'Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and martech. In this week's episode: Apple uses its annual Worldwide Developer Conference to announce it is making changes to its ID for advertisers (IDFA);...
58m Jun 26, 2020
58m
85: Mat Broughton, TheGamingEconomy
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Mat Broughton, editor of ExchangeWire sister publication, TheGamingEconomy, to discuss the latest news in ad tech and martech. In this week's episode: reports surface that the EU is preparing to bring antitrust charges against Amazon for anti-competitive behaviour; AT&T looks to sell of...
1hr 2m Jun 19, 2020
1hr 2m
84: Carl Thomas Petterson, Nordic Entertainment Group TV
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this week's episode: Facebook invests in Indonesian super utility app Gojek; brands look to social media influencers as potential advertising c...
1hr 2m Jun 12, 2020
1hr 2m
83: Matt McIntyre, Essence
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech. In this week's episode: Zynga's $1.8b acquisition of Istanbul-based Peak Games; the sponsorship renegotiations facing short-form content platform Quibi; and The Guardian's introduction on a regis...
1hr 5m Jun 05, 2020
1hr 5m
82: Gavin Stirrat
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree discuss the latest news in ad tech and martech with industry veteran Gavin Stirrat. In this week's episode: TikTok's plans for AR advertising; the race for eBay's classifieds business; and the US government's antitrust suit against Google, Facebook, and Amazon.
1hr 9m May 29, 2020
1hr 9m
81: Amobee, Maria Flores Portillo
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Maria Flores Portillo, general manager, EMEA, Amobee, to discuss the latest news in ad tech and martech. In this week's episode: the WFA's Future of the CMO survey; M&S shifting ad spend to its digital channels; and complications with TV upfront ad sales.
58m May 22, 2020
58m
80: Special Episode - Connected TV
A special MadTech Podcast episode digging into the opportunity of Connected TV, speaking with Jonathan Lewis at Channel 4, Emma Newman at PubMatic, and Simon Macson at Samsung Ads.
37m May 12, 2020
37m
79: Daniel Clayman, Xandr
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Daniel Clayman, VP & managing director, Xandr, to discuss the latest news in ad tech and martech. In this week's episode: brand safety during COVID; diversifying publisher revenue streams; and ISBA's Programmatic report.
48m May 08, 2020
48m
78: Matt Barash, AdColony
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Ciaran O'Kane, CEO, ExchangeWire, and Matt Barash, SVP Strategy & Business Development, AdColony, to discuss the latest news in ad tech and martech. In this week's episode: reaction to the IPA Bellwether Report; Axel Springer; and CVS.
53m May 01, 2020
53m
77: Brian Wieser, GroupM
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Brian Wieser, president, business intelligence, GroupM, to discuss the latest news in ad tech and martech. In this week's episode: initial earning reports, esports advertising opportunities, and Huawei.
54m Apr 24, 2020
54m
76: Ciaran O'Kane, Rachel Smith, Lindsay Rowntree, ExchangeWire
On this week's episode, ExchangeWire's own Ciaran O'Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech.
53m Apr 17, 2020
53m
75: Paul Hood, News UK
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. In this episode: virtual gifting, the Foursquare/Factual merger and publishers during a crisis.
1hr 10m Apr 10, 2020
1hr 10m
74: Lara O'Reilly, Digiday
Digiday's Lara O'Reilly joins Rachel Smith and Lindsay Rowntree to discuss coronavirus ad spend, live video streaming, and mobile gaming.
1hr 11m Apr 03, 2020
1hr 11m
73: Umberto Torrielli, Silverbullet
Silverbullet's Umberto Torrielli joins Rachel Smith and Ciaran O'Kane to discuss FoxCorp-Tubi, coronavirus ad spend, and Safari.
1hr 6m Mar 27, 2020
1hr 6m
72: Emma Newman, Pubmatic
Pubmatic's Emma Newman joins Rachel Smith & Lindsay Rowntree to discuss Apple, broadcasting, and Project REARC.
1hr 4m Mar 20, 2020
1hr 4m
71: Sue Hunt, Independent Advisory Consultant
Sue Hunt joins Rachel Smith and Lindsay Rowntree to discuss the Olympics, Criteo, and Quibi.
57m Mar 13, 2020
57m
70: David Hayter, The Stylist Group
The Stylist Group's David Hayter joins Ciaran O'Kane and Rachel Smith to discuss the FTC, ad tech 2.0, and e-commerce.
49m Mar 06, 2020
49m
69: Ryan Storrar, Essence
Essence's Ryan Storrar joins Rachel Smith and Lindsay Rowntree to discuss TikTok, the 5th cookie, and challenger brands.
59m Feb 28, 2020
59m
68: Jan Montwill, Mindshare Sweden
Coming from Stockholm, Minshare Sweden's Jan Montwill joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Kraft Heinz's agency roster, Brandless' demise & the FTC investigating big tech acquisitions
54m Feb 21, 2020
54m
67: Rachel Smith, ExchangeWire
ExchangeWire's Rachel Smith joins Ciaran O'Kane and Lindsay Rowntree to discuss Project Rearc, MWC, and Premier League streaming.
1hr 4m Feb 14, 2020
1hr 4m
66: Christian Gladwell, M&C Saatchi Performance
M&C Saatchi Performance's Christian Gladwell joins Ciaran O'Kane and Lindsay Rowntree to discuss Sequoia Capital, Roku, and Byte.
53m Feb 07, 2020
53m
65: Vincent Flood, Video Ad News
Video Ad News' Vincent Flood joins Ciaran O'Kane and Lindsay Rowntree to discuss keyword blacklists, Grindr, and Facebook.
1hr 10m Jan 31, 2020
1hr 10m