162: the7stars' Charlotte Powers on the NYT Acquisition, Measurement, and Online Fraud
On this week’s episode of TheMadTech Podcast, digital lead at the7stars Charlotte Powers joins ExchangeWire's Mat Broughton and Anne-Marie Sheedy to discuss the NYT acquisition of The Athletic, measurement, and online fraud.
43m Jan 14, 2022
43m
161: Laura Kantor, foodpanda
This week, foodpanda's Laura Kantor joins Mat Broughton and Rachel Smith to discuss "Q commerce"; the impact of COVID on restaurants; and environmental consciousness.
55m Jan 07, 2022
55m
160: Yahoo's Simon Halstead on Criteo’s Acquisition; Global Advertising; and Zero-Party Data
This week, Yahoo’s Vice President, Exchange and Supply International, Simon Halstead joins Lindsay Rowntree and Rachel Smith to discuss Criteo’s latest acquisition; big tech’s relationship with advertising; and zero-party data.
59m Dec 17, 2021
59m
159: Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce
This week, content marketing consultant Charlotte Williams joins Anne-Marie Sheedy and Mat Broughton to discuss content creators on TikTok, Tesco’s media and insights platform, and Alibaba’s growing competition.
37m Dec 10, 2021
37m
158: Alex Khan, Unruly
This week, Unruly's Alex Khan joins Grace Dillon and Ciaran O'Kane to discuss DuckDuckGo's App Tracking Protection, the growth of CTV, and BARB's latest research.
50m Dec 03, 2021
50m
157: AdColony’s Tom Simpson on NFTs; Meta’s Metaverse; and Niantic
This week AdColony’s Tom Simpson joins Mat Broughton and Lindsay Rowntree to discuss revenue opportunities for NFTs; Meta’s plans for the metaverse; and Niantic’s recent campaign release.
48m Nov 26, 2021
48m
156: The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech
This week The Runway Media’s Katie Atkinson joins Mat Broughton and Ciaran O’Kane to discuss speculation around Apple buying Google ads; the Instagram Reels bonuses; and the EU Commission becoming sole enforcer of tech regulations.
46m Nov 19, 2021
46m
155: The MadTech Podcast Special: Responsibility in Media
In this episode Rachel Forde, CEO of UM UK, and Rob Blake UK managing director at Channel Factory join ExchangeWire’s Lindsay Rowntree to explore responsibility in media and how to implement this within the industry.
34m Nov 12, 2021
34m
154: Juliana Chu, Shiseido
This week, Shiseido's Juliana Chu joins Anne-Marie Sheedy and Rachel Smith to discuss global supply chain issues, the PayPal-Pinterest merger speculation, and the importance of purpose to brands.
1hr Nov 05, 2021
1hr
153: ExchangeWire In-House
This week, ExchangeWire's Grace Dillon, Rachel Smith, and Lindsay Rowntree discuss taxing tech giants, the impact of ATT, and gaming furniture becoming more mainstream.
44m Oct 29, 2021
44m
152: The MadTech Podcast Special: Media Plan Diversity
In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK joins ExchangeWire’sLindsay Rowntree to discuss marketplace curation in the digital marketing industry.
46m Oct 22, 2021
46m
151: The MadTech Podcast Special: The Complexity of Identity
Our tenth edition of The MadTech Podcast Special explores identity. Fuelled by changes (both anticipated and realised) to the way personalised marketing can be executed, identity and the many implications associated with how brands and marketers understand and reach consumers have become top of mind for the marketing and advertising industry.
45m Oct 15, 2021
45m
150: Penelope Siraj, R3
This week, R3's Penelope Siraj joins Mat Broughton and Lindsay Rowntree to discuss the 'Great Resignation', IAB Europe's consent management clampdown, and the evolving relationship between marketers and the entertainment industry.
48m Oct 08, 2021
48m
149: Jo Mackenzie, Publicis Media
This week, Publicis Media's Jo Mackenzie joins Rachel Smith and Ciaran O'Kane to discuss false 'green' credentials, free Netflix in Kenya, and digital transformation.
50m Oct 01, 2021
50m
148: Niki Chana, The Women in Programmatic Network
This week, The Women in Programmatic Network's Niki Chana joins Anne-Marie Sheedy and Mat Broughton to discuss UK broadcasters; Douyin; and Discord.
42m Sep 24, 2021
42m
147: Dan Hodgson, Rail Delivery Group
This week, Rail Delivery Group's Dan Hodgson joins ExchangeWire's Grace Dillon and Rachel Smith to discuss cookie pop-ups, the Apple-Epic verdict, and the impact of Google's cookie deprecation delay.
55m Sep 17, 2021
55m
146: The MadTech Podcast Special: Demystifying the Mobile In-App Advertising
Our ninth edition of The MadTech Podcast Special explores the mobile in-app ecosystem. One of the most exciting yet misunderstood parts of the industry, mobile in-app is becoming increasingly sophisticated as it keeps pace with demand from publishers and marketers alike.
58m Sep 10, 2021
58m
145: Alex Khan, Unruly
This week, Unruly's Alex Khan joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss NFTs, the metaverse, and China's Personal Information Protection Law.
1hr 3m Sep 03, 2021
1hr 3m
144: Kenneth Sim, Johnson & Johnson
This week, Johnson & Johnson's Kenneth Sim joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Facebook's ad restructure, brand perspectives amongst APAC's Gen Z, and streaming in Southeast Asia.
46m Aug 20, 2021
46m
143: Wendy McEwan, CMO Council Asia
This week, CMO Council Asia's Wendy McEwan joins ExchangeWire's Lindsay Rowntree and Anne-Marie Sheedy to discuss Twitter's 'Shop Module', Amazon's record-breaking GDPR fine, and the in-housing of gaming and esports.
59m Aug 13, 2021
59m
142: In-House - Grace Dillon, Rachel Smith, and Ciaran O'Kane
This week, ExchangeWire's Grace Dillon, Rachel Smith, and Ciaran O'Kane discuss The State of Programmatic in JAPAC - 2021 Report, the future of travel firms, and Zenith's latest Advertising Expenditure Forecast.
57m Aug 06, 2021
57m
141: JJ Eastwood, Carousell Media Group
This week, Carousell's JJ Eastwood joins ExchangeWire's Mat Broughton and Rachel Smith to discuss social media audits, the benefits of SMS for brands, and DTC brands' supply chain woes.
45m Jul 30, 2021
45m
140: The MadTech Podcast Special: the Future of Measurement and Brand Suitability
ZEFR's Rich Raddon and GroupM's Stevan Radjelovich join ExchangeWire's Ciaran O'Kane to discuss the future of measurement and the role of brand safety and contextual in a privacy-centric world.
49m Jul 23, 2021
49m
139: Camilla Child on Algorithm Deletion, Hide My Email, and Data Sharing
This week, The Telegraph's Camilla Child joins ExchangeWire's Grace Dillon and Anne-Marie Sheedy to discuss algorithm deletion, Apple's Hide My Email, and whether brands should take the onus for informing consumers about the reality of data sharing.
46m Jul 16, 2021
46m
138: Simon Peel, Adidas
This week, Adidas's Simon Peel joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss APS, retailers listing other brands on their websites, and consumers' attentiveness to ads.
59m Jul 09, 2021
59m
137: The MadTech Podcast Special - The Future of the Open Internet
ExchangeWire's Ciaran O'Kane is joined by Konrad Feldman, Quantcast; Sophie Strong, Wavemaker; and Terry Hornby, Reach, to discuss the future of the free and open internet.
54m Jul 02, 2021
54m
136: Simon Halstead, Verizon Media
Recorded just hours before Google's latest cookie announcement, Verizon Media's Simon Halstead discusses Amazon blocking FLoC, Apple's "Private Relay", and Amazon's UK retail ascendancy with ExchangeWire's Mat Broughton and Lindsay Rowntree.
49m Jun 25, 2021
49m
135: Joe Camp, dentsu
dentsu's Joe Camp joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss first-party data for retailers and publishers; Netflix's e-commerce offering; and CTV.
53m Jun 18, 2021
53m
134: Daniel Sichel, Mindshare
Mindshare's Daniel Sichel joins Mat Broughton and Rachel Smith to discuss the importance of location data, the rise of social commerce, and ad spend's recovery in Australia.
52m Jun 11, 2021
52m
133: Neil Jones, Sky Betting & Gaming
Sky Betting and Gaming's Neil Jones joins Grace Dillon and Ciaran O'Kane to discuss the UK's draft Online Safety bill, the potential of podcasts, and Netflix's rumoured gaming plans.
50m Jun 04, 2021
50m
132: Liting Spalding, Havas Media Group
Havas Media Group's Liting Spalding joins Rachel Smith and Anne-Marie Sheedy to discuss Chinese tech models, Reddit's KarmaLab, and loyalty programs.
49m May 28, 2021
49m
131: Paul Kasamias, Starcom
Starcom's Paul Kasamias joins Grace Dillon and Lindsay Rowntree to discuss TikTok's move into in-app ecommerce, Airbnb's departure from performance marketing, and Merkle's Q1 2021 Digital Marketing Report.
51m May 21, 2021
51m
130: Alex Khan, Unruly
Alex Khan, group MD international at Unruly, joins Lindsay Rowntree and Ciaran O'Kane to discuss Verizon's media sale, SVODs in the US, and the future of linear TV.
55m May 14, 2021
55m
129: Nick Barnett, Consultant & Wires 2021 Judge
Independent consultant and Wires 2021 judge Nick Barnett joins Mat Broughton and Rachel Smith to discuss TikTok's launch of Lead Generation, the CPA's permission to bargain collectively with Facebook and Google, and BuzzFeed's Lighthouse.
1hr 6m May 07, 2021
1hr 6m
128: Isabelle Baas, Starcom
Starcom's Isabelle Baas joins Rachel Smith and Lindsay Rowntree to discuss the reversal of in-housing, Woolworth's new online marketplace, and TV networks' appeal that advertisers move more spend to CTV.
57m Apr 30, 2021
57m
127: The MadTech Podcast Special - Redefining Audience Addressability
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Amy Williams, founder & CEO of Good-Loop; Jacques Edeling, programmatic operations lead at Starcom; and Emma Newman, chief revenue officer EMEA at PubMatic, to hear about how audience addressability is being shaped partly by changes to legislation and infrastructure, but also by a growing sense that the industry must ...
39m Apr 23, 2021
39m
126: Team ExchangeWire
In this week's episode of The MadTech Podcast, the ExchangeWire Team discuss the Grab SPAC, selling your streaming login details, and China banning apps from collecting "excessive" user data.
45m Apr 16, 2021
45m
125: Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Matt May, senior biddable manager at Three; Phil Raby, GM UK at Mediarithmics; and Danny Spears, COO of The Ozone Project, to hear their thoughts on what a private garden is, and what they can offer brands and publishers.
43m Apr 08, 2021
43m
124: ExchangeWire Team - Easter Special
The ExchangeWire team discuss GroupM's advertising forecast; Facebook; and RTÉ audio tools.
54m Apr 02, 2021
54m
123: Ben Holmes, AdColony
AdColony's Ben joins Rachel Smith and Lindsay Rowntree to discuss the Nuverse, mobile gaming in India, and FLoC's clash with GDPR.
51m Mar 26, 2021
51m
122: Harvin Gupta, Xandr
Xandr's Harvin Gupta joins Rachel Smith and Ciaran O'Kane to discuss the rise of AVODs, Google's ID announcement, and the problems that come with having too much data.
43m Mar 19, 2021
43m
121: Rich Ashton, FirstPartyCapital
FirstPartyCapital's Rich Ashton joins Lindsay Rowntree and Ciaran O'Kane to discuss Google's ID announcement, a Brave search engine, and gaming's TV ad spend.
51m Mar 12, 2021
51m
120: Richard Reeves, AOP
AOP's Richard Reeves joins Mat Broughton and Ciaran O'Kane to discuss New Zealand's Stuff, Google vs US publishers over collective bargaining, and Spotify Audience Network.
44m Mar 05, 2021
44m
119: Chris Stark, Oracle Data Cloud
Oracle Data Cloud's Chris Stark joins Rachel Smith and Ciaran O'Kane to discuss ecommerce spend in the UK, Asos' move into programmatic, and YouGov's new focus on esports.
45m Feb 26, 2021
45m
118: Kristina Prokop, Eyeota
Eyeota's Kristina Prokop joins Rachel Smith and Ciaran O'Kane to discuss privacy, Facebook's iOS tracking plea, and the US government's decision to suspend legal action against Chinese social apps.
44m Feb 19, 2021
44m
117: Eric Seufert, Mobile Dev Memo
Mobile Dev Memo's Eric Seufert joins Rachel Smith and Lindsay Rowntree to discuss the possibility of an ATT equivalent for Android, the EU's potential adoption of an Australian-style News Media Bargaining Code, and Walmart and other retail giants' forays into digital advertising.
53m Feb 12, 2021
53m
116: The MadTech Podcast Special: Exploring Gaming's Advertising Potential
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith speaks to Unilever VP global media, Sub-Saharan Africa & APAC David Porter, and AdColony SVP APAC Tom Simpson about the rise of gaming, and the opportunities it offers advertisers and marketers.
44m Feb 05, 2021
44m
115: Ed Preedy, Cavai
Cavai's Ed Preedy joins Rachel Smith and Lindsay Rowntree to discuss FloC, what Anime's success could mean for streamers, and Birdwatch.
45m Jan 29, 2021
45m
114: ExchangeWire on WhatsApp, ATT, and the US vs. Australia's Media Code
Ciaran O'Kane joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.
39m Jan 22, 2021
39m
113: Fern Potter, FCB/SIX
FCB/SIX's Fern Potter joins Rachel Smith and Lindsay Rowntree to discuss Reach, a Facebook break-up, and data-driven creative.
40m Jan 15, 2021
40m