The MadTech Podcast Special: The Future of UK Advertising in the Cookieless Era
Episode 180, May 20, 2022, 08:00 AM
In this episode, Sharethrough's Frank Maguire and Richard Ottoy and OMD UK's Suzy Ryder join Mat Broughton to explore some of the early findings from the upcoming Insights & Attitudes Report produced by ExchangeWire Research in association with Sharethrough.
On our fifteenth edition of The MadTech Podcast Special, Frank Maguire, vice president of insights & strategy, Sharethrough; Richard Ottoy, general manager, EMEA, Sharethrough; and Suzy Ryder, chief digital officer, OMD UK, join ExchangeWire’s Mat Broughton to discuss the future of UK advertising in a cookieless landscape. Some of the areas the panel explore include behavioural tracking and preparation for the cookieless future; investment in programmatic channels, SPO, and the importance of viewability; and mitigating the carbon footprint of ad tech.