ExchangeWire on Apple’s Ad Move, ANA’s Transparency Challenge, and Amazon’s Clean Room
Episode 204, Nov 04, 2022, 09:00 AM
On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree is joined by Rachel Smith and Ciaran O'Kane to discuss Apple's latest push into advertising, ANA's struggling audit into 'the ad tech tax', and Amazon's placement of its data clean room-equivalent, Amazon Marketing Cloud (AMC), at the centre of its ad business.
ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and CSO Ciaran O'Kane to discuss Apple's push into digital advertising, the struggling ANA audit into 'the ad tech tax', and Amazon's decision to place Amazon Marketing Cloud (AMC) at the core of its ad business.