The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'
Episode 210, Dec 02, 2022, 09:00 AM
In this special episode, Nano Interactive's Heather Lloyd delves into the power of attention as a form of measuring advertising effectiveness, why it's difficult to define, and how advertisers can begin to see success with measuring attention over viewability.
On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure.