Eye on Digital Marketing

What are the latest updates in healthcare marketing from the American Hospital Association and the Department of Health and Human Services? The VP of Marketing from our Partner Freshpaint joins our SVP of Digital to discuss healthcare marketing strategy and how to position your organization for success in 2024 and beyond. Resources mentioned in the podcast are below: Free Gold Standard Marketi...

The public reacts to Google’s recent AI search results, and it appears there are some updates to tend to. What is important to remember about AI search results and the human element? How does this affect, if at all, AI within your advertising campaigns? These questions answered and we look at TikTok’s new shopping test feature that reminds us of a search engine – episode 68 is here! To talk wi...

Different from Data Archiving, Data Centralization uses large warehouses to activate and analyze your data and key factors all the time. On this episode we discuss what this process entails and explore a recent client example with one of our experts. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com (mailto:info@morevisibility.com)

In a time where Data Transformation has never been more important, have you integrated your CRM platform with your analytics platform? Theo Bennett, Analytics Evangelist, joins the podcast to talk about the importance of doing so. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com (mailto:info@morevisibility.com)

The department of Health and Human Services has updated their bulletin for healthcare marketers – this episode features Ray Mina, Head of Marketing at Freshpaint (https://www.freshpaint.io/) and Matt Crowley, VP of Digital Services at MoreVisibility – who explain more about the latest bulletin updates and how using a customer data platform can help healthcare marketers protect their data and st...

Universal Analytics data will no longer be available after July 1st, 2024. On top of that, Google Analytics 4 only lets you go back 14 months – how will you retrieve historical data? Sergei Kogut joins the podcast to discuss GA4 maturity scores and why now is the time to start data archiving if you haven’t already. Get your GA4 Maturity Score here: https://www.morevisibility.com/google-analyti...

Over the years, Google has used Reddit as a reliable source for search results. Recently they announced an expansion that will allow Reddit to use new AI technology to enhance their platforms search results and provide Google’s AI with user and platform information. We discuss how this could impact advertisers, users and the two platforms. For more AI resources visit or site http://www.morevisi...

Many conversations begin from marketers feeling that they can be doing more and getting more out of their current digital agency. If that’s you, youre not alone – and it also may not just be your agency. On this episode we share perspective and starting points on how you can evaluate the right digital marketing partner to take you to the next level. If you want to speak with our team and hear m...

This episode examines some important questions that users and advertisers are beginning to ask as AI becomes increasingly popular for digital advertising. Will disclaimers on AI become reality? Will you need to notify users that your ads feature AI? We discuss these topics and more. Looking for more tips or how we can help your digital marketing strategy? Contact us at info@morevisibility.com.

The 2023 holiday season is here, and video ads are everywhere! But what trends are we seeing in the marketplace you should keep in mind when developing your video ad strategy? We discuss those in episode 60. Looking for more tips or how we can help your video ad strategy? Contact us at info@morevisibility.com.

TikTok has revealed a new tool for advertisers called Creative Assistant. Using AI, advertisers now have a robust chat feature to help them research, see examples and create more engaging ads on the platform. We break down examples of how it works and why it is important to test! Looking for more tips or how we can help your social media strategy? Contact us at info@morevisibility.com.

A recent Google bulletin sparked conversation within the Healthcare industry around data confidentiality. Matt Crowley joins the podcast to discuss that news from Google and review potential options for Healthcare providers to ensure all data within Google Analytics follows laws, rules and regulations. Looking for more tips or how we can help your analytics strategy? Contact us at info@morevis...

Keyword Research is not new, but the considerations and strategy that go into gaining visibility and qualified traffic are always changing. On this episode we explore those important topics your team needs to consider when completing a keyword audit for your website. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com.

As brands across the country in many verticals are currently in the midst of transitioning to Google Anlaytics 4, Chuck provides feedback on the top 3 challenges he has heard the most over the past month. **Sign Up for our GA4 Webinar with Conductor (https://www.conductor.com/events/webinars/ga4-strategy-setup-for-seo/) on April 4th, 2023** Looking for more tips or how we can help your analyt...

ChatGPT is a Generative Pre-trained Transformer, and has people buzzing about the future impact it may have on the digital marketing industry. This episode explores the new platform and discusses some ways ChatGPT could be helpful to your digital strategy. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com.

EVP of Client Services, Khrysti Nazzaro, shares some important Paid Advertising, SEO, Content and Analytics trends you should strategize for in 2023. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com.

You can now apply up to 7 different voice-overs to your YouTube Ads.

Episode #52 we cover how you can apply images to your Google Search Ads to not only test out the results but provide a more visual experience for users to click. Sr. Client Strategist, Catherine Stewart, joins the podcast to discuss image extensions and tips and tricks on how to use them. Looking for more tips or how we can help your marketing strategy? Contact us at info@morevisibility.com.

Episode 51 of MoreVisibility’s Eye on Digital Marketing podcast, we cover the rebrand and new changes of Looker Studio (formerly known as Google Data Studio) including data blending and the amount of sources you are allowed to use without further assistance. Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisibility.com.

Chuck sits down with MoreVisibility President, Andy Wetzler to discuss the latest industry updates and what digital marketers should be focusing on in Q4 of 2022 and beyond – including GA4, Google algorithm updates for content and your social media impact. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

Chuck sits down with Sr Client Strategist, Catherine Stewart. Chuck and Catherine discuss tips on how you can optimize your website PDFs so they are more visible in search engines – including meta data, internal linking and ways to track PDF engagement. Looking for more tips or how we can help your SEO strategy? Contact us at info@morevisibility.com.

Chuck sits down with Google agency rep David Hinshillwood to hear straight from our Google partners how the shift from Universal Analytics into Google Analytics 4 will bring about many exciting changes in how data is collected, how reports will be generated and why this new platform is a necessary solution for your website to have. Looking for more tips or how we can help your analytics tracki...

Episode 47 of MoreVisibility’s Eye on Digital Marketing podcast hosts guest speaker Kelly Merbler, Founder of The Kelly Merbler Company (https://www.kellymerblerco.com/) . Kelly and Chuck discuss the power of knowing your teams strengths and how you can unlock their true potential in a remote workforce. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisi...

Let’s compare the similarities of content, keyword selection and technical optimization to winning a tennis match.

Identifying your team’s strengths, passions and weaknesses is crucial to long-term success and culture building.

How Can I Improve My Google Business Profile?

How Can I Maximize Agency Partner Collaboration?

What is Google Performance Max? Should I Test It?

Google Agency Partnerships, YouTube Tips & Attribution Outlook

Last-click attribution is gone, are you ready for the future?

The holiday season is approaching, are you ready to gain more revenue through digital marketing?

With the GA4 roll-out, we discuss what you need to know about and prepare for with GA4 in 2021. Listen to this podcast to learn more.

The iOS 14 update includes an update that will have an impact on paid advertising. Want to know how? Listen now!

Are you relaying data from the engines or telling a good story with your data in your reporting? Let’s discuss the difference.

Wondering how you can shift your digital strategy to accommodate your audience in 2021? Listen to this podcast for tips from our President & Co-Founder.

Heard about Google’s new page rankings? Unsure about what to do next? Here are great tips and insights for 2021.

Business are preparing to reopen, but have you stopped to think about what your brand’s Content Strategy will look like moving forward? Here are some tips to get you started.

Take a deep dive into trends and real-time tips for your Digital Marketing Strategy during the COVID-19 pandemic. Listen to the podcast now!

Join New York Times Best Seller, Peter Shankman, alongside our COO, Danielle Leitch, as they share insights for Marketing in unprecedented times.

Have you heard of the budding app TikTok? Are you wondering if you should consider adding this channel to your Organic or Paid Advertising strategy? Listen now to find out.

Now that your website has landed on the first page of SERP, are you wondering what’s next for your SEO strategy? Listen to our latest episode to find out.

Are you leveraging all the opportunities on LinkedIn to make your campaigns successful? Here are some great tips and insights on how to do so.

Want to improve your brand’s Digital Marketing ROI? Here are 9 facts for developing a profitable Digital Marketing program from our President and Co-Founder.

Want to know the secret to creating winning blog content? Here are some of the best blogging tips and tricks from our SEO Experts.

Wondering what makes a successful video ad? Is your video advertising underperforming? Discover strategic moves and tips to help you improve the performance of your video advertising.

Are you loving LinkedIn’s reaction buttons for posts on its platform? Learn what adverse effects this might have on the platform’s content type, tone and advertisers’ campaigns.

Do you want to improve your paid ads’ visibility and increase revenue? Listen to the latest installment of our Eye on Digital Marketing podcast to learn the benefits of Google’s Responsive Ads and Facebook’s Dynamic Ads.

Would you like to maximize your online reach on Google’s Display Network? Responsive Display Ads might be the missing piece to your Digital Marketing strategy.

The rise of mobile devices and new digital technologies has caused the customer journey to change drastically in recent years. Your target audience conducts research about products/services across a variety of devices, which causes their journeys to become more fast-paced and non-linear. Integrating Google Analytics and Google Ads is a great solution to combat this. During this installment of ...

Are you currently in the planning stages of a website redesign? Before taking the next step, check out these top SEO & data tracking considerations.