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Politics is the hook. The south is the story. America is the subject.
How do you win in the South? The South is the new epicenter of American
politics and culture. Changes to voting rights law have fundamentally changed politics—not just in the South, but across the country— and
effects will reverberate through 2026, 2028,
and beyond. Population growth is shifting political influence toward Southern states, increasing their power in Congress and the Electoral College. For both political parties, the path to national success increasingly runs through the South.
How do you win in the South? The South is the new epicenter of American
politics and culture. Changes to voting rights law have fundamentally changed politics—not just in the South, but across the country— and
effects will reverberate through 2026, 2028,
and beyond. Population growth is shifting political influence toward Southern states, increasing their power in Congress and the Electoral College. For both political parties, the path to national success increasingly runs through the South.