3 Steps to winning customers

Effective marketing should create potential new customers i.e. leads. There are phases to the customer acquisition process, namely lead generation, lead nurturing and lead close - some would call this the sales pipeline. The key to moving from one phase to the other is a strong process. Why? If you don't maintain the follow-up, then your investment in marketing, whether it be networking, advertising or anything else, will be a waste of time and resources