Why I started selling to the poor - by d.light CEO Donn Tice

Mar 06, 2013, 05:01 PM, London, Greater London, England

Self-described 'recovering capitalist' Donn Tice describes how his experience of being CK Prahalad's research assistant over 30 years ago convinced him of the business case for marketing to the poorest of the poor. Today he is CEO of Ashden Award winner d.light - a solar light company which is brightening up the lives of over 13 million people around the world - and counting.

#solarenergy #energyaccess #poverty #sustainableenergy #solar

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