Content Marketing – Podcast Episode

In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency.

Kelvin and Ryan discuss how content generally starts helping people define their problems, gives them a vocabulary to talk about it, and gives them solutions related to different products. Also during the interview Ryan gives us some insights about the different views of what content marketing actually is, how it’s changed over time and what the difference between B2B and B2C content marketing are. He also tells us what he thinks about SlideShare and talks about Marketing Automation.