Radix Copycast episode 10 – getting to grips with email nurture campaigns
Oct 15, 2013, 01:43 PM
This year has seen a huge increase in the adoption of marketing automation by B2B vendors and marketing agencies. The result? Copywriters are now often being asked to write for complex, multi-month, multi-stream email campaigns. In this episode we explain what you need to know about email based lead nurturing campaigns and the opportunities they offer copywriters. Full episode notes: http://radix-communications.com/radix-copycast-episode-10-getting-grips-email-nurture-campaigns/ #copywriting #B2Bmarketing