Western, Catholic Journalist writes appreciation for 'wonderful', 'marvellous' 'SOTH African' alcohol advert...

Feb 08, 2014, 10:56 AM


Patrick Archbold is an established blogger and a journalist for the National Catholic Register, an American publication. His blog Creative Minority Report for years defined the word 'pithy' for readers... in case he thought to use it. He is known for his moral arguments, his political beliefs and his humour. Unfortunately... Yesterday some of his humour was a tad accidental, as he misspelt 'South Africa' in showing appreciation for an advertisement for Bells Scottish Whisky. The blog he got to know of the advertisement from noted it created meaning in a manner 'respecting' the soon to be alcoholic audience... unlike American Superbowl commercial advertisements...

One assumes this bids well for South African advertising agents... none the less, our country still seems a tad hard to spell after watching such an advert.

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