THINK! Biker advert - Husband (Motorcycling campaign)
"You didn’t see his wife’s face when they turned off the life support machine nor did you see him on his motorbike as you pulled out at the junction." Thirty bikers are killed or injured every day at junctions. THINK! Take longer to look for bikes.
Launched on 21 July 2014, the THINK! ‘Didn’t See’ campaign will run for 4 weeks on national radio with the aim of reducing the number of motorcyclist and driver collisions on our roads.
Injuries to motorcyclists are out of proportion to their presence on our roads. Motorcyclists are just 1% of total road traffic, but account for 19% of all road user deaths.