Is this why so many content marketing campaigns fail?
Many content marketing campaigns start with the distribution channel. O.K. Face Book might have as many subscribers as there are people living in India, but that, on its own, is no guarantee of success.
** examines the two, connected, main reasons why so many content marketing campaigns fail; and
** shows you what you need to do before deciding where to place your content, so that your efforts are more likely to succeed.